Category: Marketing
The film begins with Beckham handing the “playbook” to fans, symbolically inviting them to define the rules of the Pepsi Football Nation. It then follows a series of stylised scenes that highlight football culture beyond the match itself.
Manila, Philippines – McCann Philippines has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective 1 May. The appointments were confirmed by McCann Philippines Chairman Raul Castro, who said the leadership transition reflects...
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
In his new role as executive chairman, Cook will support certain company initiatives, including engaging with policymakers globally.
India – POCO has launched a new campaign aimed at highlighting the use of disclaimers in smartphone marketing, positioning its latest device series around what it describes as more straightforward performance claims. The campaign, titled ‘Fastest BS Service’, was developed in partnership with Monks,...
Among the campaigns he oversaw back at The Monkeys were “Play It Safe” for Sydney Opera House and “First Digital Nation” for Tuvalu.
According to GrowthOps, the campaign focuses on celebrating the determination and everyday progress of people across the country.
New Delhi, India – Havas Media Network India has appointed Archana Aggarwal as its Chief Growth Officer, as the company continues to expand its operations in the Indian market, one of its fastest-growing globally. Aggarwal will be based in Gurugram and will report to Mohit Joshi, CEO of Havas Media Network...
![[Partnership] SPH Media x Google](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-SPH-Media-x-Google.jpg)
Singapore – SPH Media and Google have entered a partnership aimed at strengthening newsroom capabilities and expanding the reach of digital journalism, as the media industry adapts to the growing influence of artificial intelligence. The agreement will focus on four areas: content distribution, AI capability...
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)