Category: Marketing
Mumbai, India – Marriott International brought its loyalty pitch to the streets of Mumbai, staging a two-day “Loyal-Tea” activation designed to show that joining its Marriott Bonvoy programme is as simple as a daily cup of tea. Held on 21 to 22 March at Phoenix Palladium Mall, the pop-up event marked...
Manila, Philippines – Digital lending platform Skyro has introduced a new podcast series, ‘PISOlophy’ (Peso-philosophy) as part of its efforts to encourage more open and accessible conversations about personal finance among Filipinos. The podcast is hosted by Ginelle Sequitin, a financial adviser, and...
Bangkok, Thailand – Hakuhodo Thailand has announced a leadership restructuring, appointing Koki Ito as group chief executive officer and Jirapat Kanchanosot as group co-chief executive officer. The move reflects the agency network’s efforts to strengthen its organizational capabilities and enhance collaboration...
The initiative aims to support dentists, dental students and oral care advocates in improving their digital storytelling and content creation skills so they can communicate oral health advice more effectively on social media.
FIFA 2026 documentary ‘Chasing the Dream’ by S4Capital’s Monks to capture human stories, fan passion
Singapore – S4 Capital’s Monks Film and New Element Media will stream ‘Chasing the Dream,’ a documentary on FIFA World Cup 2026™ on Disney+, offering unprecedented behind-the-scenes access to players, fans, and stadiums. The move comes as sports entertainment continues its digital-first pivot, with filmmakers...
Bangkok, Thailand – Filipino dessert chain Avocadoria has opened its first branch in Thailand, marking its entry into its third international market following expansions into Singapore and the UAE. Located at Central Rama 9 in Bangkok, the new kiosk was launched in collaboration with franchise partner...
According to the organisers, the approach was intended to move attendees beyond product awareness toward practical capability in AI-driven recruitment.
Hong Kong – Wellcome and COFCO Corporation Limited (“COFCO”) have formed a long-term strategic partnership to enhance quality food supply, improve supply chain efficiency, and collaborate on brand and marketing initiatives in Hong Kong. COFCO Corporation Limited is an international agribusiness with...
The campaign introduces a system that places pre-recorded Skinny ads, lasting up to 10 seconds, into phone calls in real time.
Singapore – After decades of brewing on home soil, Heineken is preparing to pull back from large-scale production in Singapore, recasting the city as a hub for brand and distribution rather than the brew itself. The company said it will progressively wind down brewing operations by end-2027, shifting...
