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Category: Marketing

Havas Media and Sun Life Featured Img
Havas Media wins Sun Life’s account to be named agency of record for APAC
Posted on February 8, 2023
by Jamaica Marciano
Agency's remit comes after a regional review involving eight network agencies.
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Flipkart names 22feet Tribal Worldwide as digital agency of record
Flipkart names 22feet Tribal Worldwide as digital agency of record
Posted on February 8, 2023
by Maureen Basa
Under the partnership, 22feet Tribal Worldwide will be helping Flipkart drive business growth through creativity.
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Sasha Cavic named as UM’s new global CEO
Sasha Savic named as UM’s new global CEO
Posted on February 8, 2023
by Teddy Cambosa
In addition, he will be setting the vision for the agency’s global growth while also overseeing the strategy, product, operations, and management of clients including American Express, Honda, Johnson & Johnson, Levi Strauss, Nestlé and Sony, amongst others. 
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M&C Saatchi’s CEO Justin Graham to expand role as global head of advertising network
M&C Saatchi’s CEO Justin Graham to expand role as global head of advertising network
Posted on February 8, 2023
by Maureen Basa
Justin Graham will be responsible for defining and leading a unified global advertising proposition for M&C Saatchi.
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Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google
Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google
Posted on February 7, 2023
by Maureen Basa
Google's report identified three key consumer trends amongst Singaporeans that marketers can leverage to optimise their marketing strategies.
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Rabbit’s Tale agency appoints Songkran Sethesompobe
Thai marketing agency Rabbit’s Tale appoints Jod Songkran Sethesompobe to its advisory board
Posted on February 7, 2023
by Jamaica Marciano
Songkran will help in strengthening the agency's mission to create new trends and disruptions in the advertising industry in Thailand.
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Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Posted on February 7, 2023
by Maureen Basa
In the new role, Waikuan Wong will be responsible for the direct channel commercial and overall marketing for Malaysia Airlines' businesses.
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Flash Coffee
Amadea Choo appointed as Flash Coffee’s new head of marketing in SG
Posted on February 6, 2023
by Teddy Cambosa
She brings into Flash Coffee a proven track record of driving growth and success in various industries, including e-commerce, fashion, retail, and start-ups that come with her remarkable decade of experience in the field.
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Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
Posted on February 6, 2023
by MARKETECH APAC
The appointment is an elevation where Malhotra served as managing director of the division for three years prior to moving into the current CEO position.
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Adam Donnelley joins digital agency Orange Line as head of strategy
Adam Donnelley joins digital agency Orange Line as head of strategy
Posted on February 6, 2023
by Maureen Basa
In his new role at Orange Line, Adam Donnelley will be leveraging his expertise in customer insights, CX, digital, and business.
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