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Category: Marketing

Amazon reports S$2b investment across retail, cloud businesses in SG
Amazon reports S$2b investment across retail, cloud businesses in SG
Posted on November 29, 2024
by Teddy Cambosa
The company’s investment in Singapore supported more than 4,000 indirect jobs in areas like construction, logistics, and other professional services according to third-party consultancy firm Keystone Strategy. 
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PR, strategic comms consultancy Perspective Strategies launches creative arm ‘P³’
PR, strategic comms consultancy Perspective Strategies launches creative arm ‘P³’
Posted on November 29, 2024
by Teddy Cambosa
Through this new practice, Perspective Strategies will supplement its existing expertise with an expanded range of services including brand visual strategy and development, experience design, employee engagement and, sustainability consultancy.
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Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Posted on November 29, 2024
by Teddy Cambosa
These experiences are built on the brand’s last year's message 'The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.
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Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Posted on November 28, 2024
by Aliza Carmona
Celebrating the brilliance of the marketing community, the Marketing Technology Awards gathered top talents in the industry at the Aloft Singapore Novena Hotel on November 28.
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assembly vivian mok appointment
Vivian Mok takes helm of Assembly’s North Asia operations in expanded role
Posted on November 28, 2024
by Aliza Carmona
Global omnichannel media agency Assembly has announced the promotion of Vivian Mok to senior vice president and managing director for North Asia, where she will drive the agency's strategic expansion and growth in the region.
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FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
Posted on November 28, 2024
by Teddy Cambosa
FairPrice and Homeground United have created a range of exclusive gift wrappers that not only look beautiful but are multi-sensorial. These gift wrappers are different than your average paper – they smell good enough to eat.
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Hyperpersonalisation
What's NEXT in Marketing: Hyperpersonalised marketing is key to win the competitive edge
Posted on November 28, 2024
by MARKETECH APAC
Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.
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Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Posted on November 28, 2024
by Teddy Cambosa
For Prompt, their objective as an agency is to help businesses implement, strengthen and refresh their digital marketing channels in their pursuit of growth.
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Naga DDB Tribal’s She Speaks Power launches 5K Pink Run in support of Breast Cancer Awareness Month
Naga DDB Tribal’s She Speaks Power launches 5K Pink Run in support of Breast Cancer Awareness Month
Posted on November 27, 2024
by Teddy Cambosa
Since its inception, She Speaks Power has championed female-led businesses, notably through its Impact Mentorship Program, which connects female entrepreneurs with resources and mentorship. 
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7-Eleven-Noah-app-campaign
7-Eleven Hong Kong’s bold new campaign with Noah tells you not to download their app
Posted on November 27, 2024
by Aliza Carmona
7-Eleven has teamed up with creative agency Noah to unveil a bold activation: a series of eye-catching graffiti-style artworks delivering a reverse message—“Don’t Download the App.”
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