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Category: Marketing

Kingdom-Digital-and-Hakuhodo
Malaysia-based digital creative agency Kingdom Digital now part of Hakuhodo Inc. Network
Posted on August 2, 2022
by Kathleen Murata
This move by Kingdom Digital will help Hakuhodo Inc. achieve business growth and expansion in Malaysia and ASEAN region.
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Danny Bass joins dentsu to helm its media portfolio across ANZ
Danny Bass joins dentsu to helm its media portfolio across ANZ
Posted on August 1, 2022
by MARKETECH APAC
Bass brings more than 20 years’ experience in digital media, most recently as director of Snap, Inc and formerly CEO of IPG Mediabrands Australia.
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Aussie carbon neutral telco Belong asks us to consider using refurbished phones
Aussie carbon neutral telco Belong asks us to consider using refurbished phones
Posted on August 1, 2022
by Teddy Cambosa
The campaign, conceptualised by Howatson+Company, sources the best pre-owned smartphones, refurbishes them and offers them to value.
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Drummerboy-and-Common-Ventures
IBG’s Drummerboy urges Aussies to give ‘zero care’ when ordering alcohol-free drinks
Posted on August 1, 2022
by Kathleen Murata
The campaign highlights the types of outdated pressure people still face when ordering alcohol-free drinks.
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The-Hope-Narratives-by-MPAN-and-whiteGREY
Missing persons network MPAN launches therapeutic language tool that helps affected family navigate ambiguous loss
Posted on August 1, 2022
by Kathleen Murata
‘The Hope Narratives’ is a tool for putting the emotional complexity of ambiguous loss into words, using the lived experiences of others.
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Ogilvy Asia names new chief marketing officer, chief communications officer
Ogilvy Asia names new chief marketing officer, chief communications officer
Posted on August 1, 2022
by Teddy Cambosa
Through the appointments, both appointees will work hand in hand to strengthen Ogilvy’s position as a creative partner for growth.
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Allianz-PNB-Life-Who's-A-Good-Human
Allianz PNB Life’s new ad spotlights insurance agents like a man’s best friend
Posted on August 1, 2022
by Kathleen Murata
The latest campaign spotlights Allianz PNB Life’s insurance protection, as well as its insurance agents called ‘Life Changers’.
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Jill Hate appointed as FutureBrand Australia’s strategy director
Jill Hale appointed as FutureBrand Australia’s strategy director
Posted on August 1, 2022
by Teddy Cambosa
Jill Hate joins FutureBrand from The Contenders where she was a senior strategist.
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DBS-Hong-Kong-Be-a-Different-Kind-of-Bank
DBS Hong Kong’s latest brand campaign underscores need for 'different kind of bank' in post-pandemic
Posted on July 29, 2022
by Kathleen Murata
The bank will also continue to up the ante on addressing sustainability issues and devoting itself to being a purpose-driven bank.
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Cannabis Clinic appoints Mango Aotearoa, Tribal Aotearoa to raise brand awareness
Cannabis Clinic appoints Mango Aotearoa, Tribal Aotearoa to raise brand awareness
Posted on July 29, 2022
by Teddy Cambosa
While Mango will provide media relations for the company, Tribal will focus on delivering creative digital solutions that bring the Cannabis Clinic story to life. 
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