Singapore – Amadea Choo, formerly the head of marketing at SHOPLINE, has been appointed by Flash Coffee as its new head of marketing in Singapore. In her new role, she will be overseeing the development and implementation of Flash Coffee’s marketing strategies and play a key role in directing attention towards their brand.
During her stint at SHOPLINE, Choo led and grew a high-performing team that drove growth and awareness of SHOPLINE. She is also the founder and CEO of business consulting VFPLUSC, and was also the lead for the Singapore Fashion Week at Mercury Marketing & Communications.
She brings into Flash Coffee a proven track record of driving growth and success in various industries, including e-commerce, fashion, retail, and start-ups that come with her remarkable decade of experience in the field.
Speaking on her appointment, she said, “Marketing is more than creative ideas and campaigns but being able to use the different facets of Marketing as levers to solve problems for human beings. Flash Coffee is a lifestyle brand that transforms lives and I am thrilled to be joining the team in this dynamic season of growth to share our mission with more people. It also gives me great pleasure to join hands with a highly competent senior leadership team to scale the business in a tech-driven manner.”
Choo’s appointment follows the recent brand campaign of Flash Coffee alongside plant milk startup OATSIDE, which encourages customers to try out alternative milk options.
