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Category: Marketing

Max’s regional rollout marked with localised activations showcasing rich content collection
Max’s regional rollout marked with localised activations showcasing rich content collection
Posted on December 11, 2024
by Teddy Cambosa
Max made its debut across Southeast Asia, Taiwan and Hong Kong with regional activations across seven markets - Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong. 
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Stellar Ace unveils new OOH advertising format on overhead bridges, OCBC first to test ‘SkyWalk’ format
Stellar Ace unveils new OOH advertising format on overhead bridges, OCBC first to test ‘SkyWalk’ format
Posted on December 11, 2024
by Aliza Carmona
Stellar Ace, an out-of-home (OOH) advertising company and business arm of SMRT, has introduced a new advertising format on pedestrian overhead bridges.
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Telkomsel Enterprise, Allheart amplify #PastiAdaSolusi campaign with new partnerships to drive digital transformation
Posted on December 11, 2024
by Aliza Carmona
Telkomsel Enterprise, in collaboration with creative agency Allheart, has unveiled the next phase of its #PastiAdaSolusi campaign, forging impactful new partnerships with Bank Rakyat Indonesia (BRI) and PT Putra Perkasa Abadi (PPA) to accelerate digital transformation across diverse industries.
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Skyscanner launches advertising platform leveraging first-party data from travel audience
Skyscanner launches advertising platform leveraging first-party data from travel audience
Posted on December 11, 2024
by Aliza Carmona
Travel company Skyscanner has launched a new advertising platform that leverages first-party data from a travel audience.
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The SHOUT Group appoints three leads for FCB SHOUT
The SHOUT Group appoints three leads for FCB SHOUT
Posted on December 10, 2024
by Aliza Carmona
The new additions to FCB SHOUT’s executive management team include Syahriza Badron as managing director, Wang Ie Tjer as executive creative director, and Jamie Tan as general manager.
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David Neal appointed as DEPT’s new global chief financial officer
David Neal appointed as DEPT’s new global chief financial officer
Posted on December 10, 2024
by Teddy Cambosa
David brings substantial experience as a chief financial officer, with a proven track record in the marketing and advertising sectors across South and Southeast Asia and global leadership positions.
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MARKETECH APAC continues tradition with ‘What’s NEXT in Marketing’ conference in the Philippines to spotlight emerging trends
Posted on December 10, 2024
by Aliza Carmona
The What’s NEXT in Marketing: Philippines 2025 conference, happening on 26 and 27 March 2025, will bring together industry leaders to exchange insights, share expertise, and offer a sneak peek into the future of marketing.
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Agoda celebrates global exploration in new AI-generated film launch
Agoda celebrates global exploration in new AI-generated film launch
Posted on December 10, 2024
by Aliza Carmona
Digital travel platform Agoda has launched a generative AI (GenAI) film promoting the beauty of global exploration.
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GrabAds, GroupM announce partnership to unlock power of geo-based audience data for clients
GrabAds, GroupM announce partnership to unlock power of geo-based audience data for clients
Posted on December 10, 2024
by Teddy Cambosa
As part of the expanded partnership, GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms. 
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Hungry Hub teams up with STB to extend dining experience offerings internationally, attract travellers
Hungry Hub teams up with STB to extend dining experience offerings internationally, attract travellers
Posted on December 10, 2024
by Aliza Carmona
Hungry Hub, an online restaurant and hotel reservation platform in Thailand, has teamed up with the Singapore Tourism Board (STB) to extend its dining experience offerings internationally.
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