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Category: Marketing

Wunderman Thompson Indonesia CEO Vaishali Sarkar appointed as president for Wunderman Thompson Canada
Wunderman Thompson Indonesia CEO Vaishali Sarkar appointed as president for Wunderman Thompson Canada
Posted on May 24, 2023
by Teddy Cambosa
In her new role in Canada, she will lead the agency’s Toronto and Montreal offices, with clients including HSBC, Microsoft and several automotive brands.
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Fintech Plentina holds seminar on targeting financial wellness in the workplace
Fintech Plentina holds seminar on targeting financial wellness in the workplace
Posted on May 24, 2023
by MARKETECH APAC
Last May 3, 2023, Plentina hosted a seminar to share the results and highlights of its latest study on the relationship between finances and employee well-being.
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CHEP Network names Nick Jia as executive director of marketing technology
CHEP Network names Nick Jia as executive director of marketing technology
Posted on May 24, 2023
by MARKETECH APAC
Jia’s new role will see him supporting the growth of the marketing technology function at CHEP.
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It’s Friday tapped as creative agency of record for global HR tech ELMO
It’s Friday tapped as creative agency of record for global HR tech ELMO
Posted on May 23, 2023
by MARKETECH APAC
ELMO Software is a cloud-based solution that helps thousands of organisations across Australia, New Zealand, and the United Kingdom to effectively manage their people, process, and pay.
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Ogilvy Network ANZ launches TK.Lab to help brands harness the power of TikTok
Ogilvy Network ANZ launches TK.Lab to help brands harness the power of TikTok
Posted on May 23, 2023
by MARKETECH APAC
TK.Lab is a centralised and end-to-end specialist capability that aims to help brands deliver impact and reach new audiences on TikTok. 
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Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain
Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain
Posted on May 23, 2023
by MARKETECH APAC
The partnership will see Outbrain’s AI-driven customisation featured on the digital publisher’s website.
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Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
Posted on May 22, 2023
by MARKETECH APAC
Peroni has renamed the cinema house as 'House of PERONI' and rebranded the 183 seat covers with special design.
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Financial services ANZ uses screensavers to remind vulnerable loved ones about financial scams
Financial services ANZ uses screensavers to remind vulnerable loved ones about financial scams
Posted on May 22, 2023
by Teddy Cambosa
Launching just in time for Mother’s Day, the programme calls on New Zealanders to take photos of their children holding up a sign with banking safely tips, before adding the photo to their grandparent’s devices as its wallpaper.
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Johnnie Walker launches ‘Walk Beyond’ brand platform, spotlights SEA street culture
Johnnie Walker launches ‘Walk Beyond’ brand platform, spotlights SEA street culture
Posted on May 22, 2023
by Teddy Cambosa
The platform will include a content series featuring unexpected collaborations between established cultural icons and up-and-coming trailblazers across Singapore, the Philippines and Vietnam.
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AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
Posted on May 22, 2023
by MARKETECH APAC
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
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