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Category: Marketing

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Younger South Koreans drive second-hand luxury surge, prioritising sustainability and savings
Posted on December 16, 2024
by Aliza Carmona
A growing number of South Koreans, particularly younger generations, are embracing the flourishing second-hand market for luxury finds, according to a report by Canvas8.
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Audi Vietnam’s new campaign for Q8 flagship model demands you to show you’re ‘Truly Audi’
Audi Vietnam’s new campaign for Q8 flagship model demands you to show you’re ‘Truly Audi’
Posted on December 16, 2024
by Teddy Cambosa
This unique "test" reveals whether a driver genuinely resonates with the Q8—ensuring that only those who are truly impacted prove worthy of ownership.
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Save Our Street Dogs turns presents into donation points through ‘Yapping Paper’ campaign with McCann Worldgroup Singapore
Save Our Street Dogs turns presents into donation points through ‘Yapping Paper’ campaign with McCann Worldgroup Singapore
Posted on December 16, 2024
by Aliza Carmona
Save Our Street Dogs, an animal welfare organisation, has launched the ‘Yapping Paper,’ a gift wrapper that turns presents into donation points for shelter dogs. 
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Yell Group teams up with Alibaba Cloud to supercharge AI storyboard platform in advancing creative industry
Yell Group teams up with Alibaba Cloud to supercharge AI storyboard platform in advancing creative industry
Posted on December 13, 2024
by Aliza Carmona
Through the partnership, Yell Group aims to be equipped with cloud-based solutions to revolutionise its AI storyboard platform, AI-Deate.
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Tourism Fiji’s new campaign highlights how happiness and smiles comes naturally
Tourism Fiji’s new campaign highlights how happiness and smiles comes naturally 
Posted on December 13, 2024
by Teddy Cambosa
The new campaign recently launched in the Asian market, ‘Happy Passports’ follows two people who know this all too well: Ana, a customs officer at Fiji’s international airport, and Viliame, a local passport photographer. 
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INVNT GROUP Singapore wins Xero media account; launches global podcast to wrap up 2024
INVNT GROUP Singapore wins LinkedIn, Xero experiential account; launches global podcast to wrap up 2024
Posted on December 13, 2024
by Aliza Carmona
INVNT Group Singapore, a brand storytelling and experiential innovation agency, has signed technology company Xero as its client, following the agency’s win in the company’s annual Asia Roadshow.
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XL Axiata, Smartfren announce US$6.5b merger to bolster Indonesia’s digital economy
Posted on December 13, 2024
by Aliza Carmona
PT XL Axiata Tbk (XL Axiata), PT Smartfren Telecom Tbk (Smartfren), and PT Smart Telcom (SmartTel) have signed a definitive agreement for a landmark merger valued at IDR104 trillion (US$6.5b) in pre-synergy enterprise terms.
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Pos Malaysia, Galado celebrate local postal heritage with new limited edition collaboration
Pos Malaysia, Galado celebrate local postal heritage with new limited edition collaboration
Posted on December 13, 2024
by Teddy Cambosa
The 2024 collection of phone cases builds upon the success of the first collection that was introduced last year, featuring six distinctive design illustrations that pay homage to Pos Malaysia's rich heritage. 
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What’s NEXT: The Coca-Cola Company’s Matthias Blume on continuously evolving marketing innovations for F&B brands
What’s NEXT: The Coca-Cola Company’s Matthias Blume on continuously evolving marketing innovations for F&B brands
Posted on December 13, 2024
by Teddy Cambosa
These cutting-edge tools, combined with the power of storytelling and real-time customer engagement, have redefined how F&B brands build loyalty and drive growth in today’s fast-paced, tech-savvy world.
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WPP expands Global Delivery Centre with increased investment in India; appoints Prashant Mehta as managing director
Posted on December 13, 2024
by Aliza Carmona
WPP is expanding its GDC team in India, one of its fastest-growing markets and a hub of innovation and creativity.
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