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Category: Marketing

UNICEF promotes nutrition programs in latest campaign using Minh Long's ‘Malnutrition Plates’
UNICEF promotes nutrition programs in latest ‘Malnutrition Plates’ campaign with Dentsu Vietnam
Posted on January 15, 2025
by Aliza Carmona
The campaign, in collaboration with Dentsu Vietnam, highlights porcelain brand Minh Long's collection of ceramic plates as part of the advocacy.
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Criteo-Michael-Komasinski-ceo
Adtech veteran Michael Komasinski named new CEO of Criteo
Posted on January 15, 2025
by Aliza Carmona
Criteo has officially appointed Michael Komasinski as its new chief executive officer and board member, succeeding Megan Clarken, who recently announced her retirement.
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Omnicom PR Group names Mei Lee as SVP, managing director for Singapore
Omnicom PR Group names Mei Lee as SVP, managing director for Singapore
Posted on January 15, 2025
by Aliza Carmona
Omnicom Public Relations Group (OPRG), a network of communications and consulting agencies, has named Mei Lee as senior vice president and managing director in Singapore.
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publicis-groupe-leo-launch
Publicis Groupe unites Leo Burnett, Publicis Worldwide to form new creative network 'Leo'
Posted on January 15, 2025
by Aliza Carmona
Kicking off 2025 on a bold note, Publicis Groupe has unveiled its plans to merge two of its iconic networks, Leo Burnett and Publicis Worldwide, to launch a new creative powerhouse, aptly named 'Leo'.
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Initiative retains Goodman Fielder media account; to strengthen holistic ATL, BTL partnership
Initiative retains Goodman Fielder media account; to strengthen holistic ATL, BTL partnership
Posted on January 15, 2025
by Teddy Cambosa
Initiative was first appointed as Goodman Fielder’s ATL partner in 2020 and awarded its BTL retail marketing planning in early 2023.
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duolingo-india-talented-tamil-course
Duolingo debuts English learning course for Tamil speakers with pop culture-inspired campaign via Talented
Posted on January 15, 2025
by Aliza Carmona
Duolingo, in partnership with creative agency Talented, has unveiled a vibrant new campaign steeped in Tamil pop culture, marking the launch of its latest language-learning course, ‘Learn English from Tamil.’
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How StackAdapt extended Syfe’s reach to high-quality users at reasonable cost with ensured brand safety 
How StackAdapt extended Syfe’s reach to high-quality users at reasonable cost with ensured brand safety 
Posted on January 15, 2025
by MARKETECH APAC
This case study delves into the strategies behind StackAdapt and Syfe’s collaboration, digging deeper into how they took on the challenge to bring better results.
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Xero introduces new brand refresh, tagline highlighting promise of customer success for SMBs
Xero introduces new brand refresh, tagline highlighting promise of customer success for SMBs
Posted on January 14, 2025
by Aliza Carmona
Singapore – Xero, a global small business platform, has refreshed its brand to highlight its promise of delivering customer success and growth. Introducing its new tagline, ‘Your business supercharged,’ Xero is realigning its brand promise, reflecting its commitment to helping small businesses gain the...
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Suntory BOSS Coffee teams up with YouTube star Andy Hearnden to celebrate power of ambition
Suntory BOSS Coffee teams up with YouTube star Andy Hearnden to celebrate power of ambition
Posted on January 14, 2025
by Teddy Cambosa
Showcasing his inspiring career journey, the campaign highlights Suntory BOSS Coffee as the ambitious coffee made for ambitious people - wherever they may be. Brewed hot and chilled fast, this distinctive beverage is crafted to provide a quality, refreshing coffee anytime, anywhere.
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fajar-ng-cheil-indonesia-appointment
Cheil Indonesia names Fajar NF as executive creative director
Posted on January 14, 2025
by Aliza Carmona
Cheil Indonesia has announced the appointment of Fajar NF as its new executive creative director, marking a significant move as the agency continues to enhance its creative leadership.
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