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Category: Marketing

foodpanda to exit Thailand market, citing ‘geostrategy optimisation’
foodpanda to exit Thailand market, citing ‘geostrategy optimisation’
Posted on April 24, 2025
by Teddy Cambosa
Despite this, Delivery Hero will continue concentrating efforts in other parts of APAC where the group sees greater return.
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Southeast Asians among top consumers of online short-form video content: report
Southeast Asians among top consumers of online short-form video content: report
Posted on April 24, 2025
by Fatima Baduria
We Are Social and Meltwater’s report reveals that SEA users consume more TikTok videos and reels over longer video content like vlogs. 
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Ford’s Raya campaign showcases unparalleled versatility when driving to return home
Ford’s Raya campaign showcases unparalleled versatility when driving to return home
Posted on April 24, 2025
by Teddy Cambosa
Tapping into the universally relatable chaos when it comes to retuning home for festive breaks, the ‘Ranger Ready, Raya Steady’ campaign builds on the exciting, hectic, and endearing moments that come from gathering everything that’s needed ahead of journeying to a special celebration with loved one...
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SPH Media unveils largest LED screen in Singapore’s CBD for OOH advertising
SPH Media unveils largest LED screen in Singapore’s CBD for OOH advertising
Posted on April 23, 2025
by Fatima Baduria
Omnichannel network SPH Media has unveiled the largest high-definition LED screen in Singapore’s Central Business District (CBD).
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Omnicom Media Group unites global influencer capabilities under Creo
Omnicom Media Group unites global influencer capabilities under Creo
Posted on April 23, 2025
by Fatima Baduria
Omnicom Media Group (OMG) is uniting all its influencer capabilities globally under its marketing agency Creo.
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BreadTalk collaborates with Anak for brand refresh
BreadTalk collaborates with Anak for brand refresh
Posted on April 23, 2025
by Fatima Baduria
Bakery brand BreadTalk is teaming up with brand practice Anak for its brand refresh.
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Sony Music Entertainment appoints Kevin Foo as managing director for SEA
Sony Music Entertainment appoints Kevin Foo as managing director for SEA
Posted on April 23, 2025
by Fatima Baduria
Sony Music Entertainment (SME) has named Kevin Foo its managing director for Southeast Asia (SEA), effective immediately.
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Around two thirds of APAC marketers struggle to identify and reach target audience
Around two-thirds of APAC marketers struggle to identify and reach target audience
Posted on April 23, 2025
by Teddy Cambosa
According to the data, two-thirds (68%) of marketers in the region lack an effective process for identifying buying groups or committees, while only 36% were confident in their company’s ability to reach its target audience. This compares with almost half in the US (46%) and UK and Europe (47%).According...
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next 2025 jury article indonesia new
MARKETECH APAC’s inaugural NEXT Awards Indonesia reveals first jury lineup of top marketing leaders
Posted on April 22, 2025
by Aliza Carmona
Indonesia – MARKETECH APAC’s inaugural NEXT Awards Indonesia 2025 has announced its first set of jury members, featuring prominent figures in the country’s marketing industry.​ As the pinnacle of What’s NEXT in Marketing Series, the NEXT Awards celebrate innovation and excellence in marketing,...
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StarHub to host ‘Football for All’ Carnival to close Premier League season
StarHub to host ‘Football for All’ Carnival to close Premier League season
Posted on April 22, 2025
by Fatima Baduria
Telecommunications company StarHub is set to host the ‘Football for All’ Carnival to close the current Premier League season in Singapore.
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