Category: Marketing
![[Creative Work] Spotify 20 years](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Spotify-20-years.jpg)
Singapore – For millions of users across Asia and beyond, music streaming has become less about background listening and more about documenting life in real time. Spotify is now leaning fully into that behaviour with “Spotify 20: Your Party of the Year(s)”, a new interactive experience celebrating...
![[Market Expansion] BE WTR SEA x TH](https://marketech-apac.com/wp-content/uploads/2026/05/Market-Expansion-BE-WTR-SEA-x-TH.jpg)
Bangkok, Thailand – Swiss-founded premium water company BE WTR is accelerating its Southeast Asia expansion with the acquisition of Porla’s operations in Singapore and Hong Kong, alongside a new licensing partnership in Thailand. The move deepens BE WTR’s foothold in Asia’s premium food-and-beverage...
Manila, Philippines – NutriAsia has released a new Mother’s Day video campaign highlighting the role of mothers and maternal figures in Filipino households through food and shared family traditions. The campaign, titled “A Mother’s Love”, focuses on the emotional connection associated with home-cooked...
![[Appointment] Anuroopa Pereira x Redhill MD](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Anuroopa-Pereira-x-Redhill-MD.jpg)
Singapore – Redhill has appointed Anuroopa Pereira as Managing Director of its Singapore business, handing her oversight of operations across Singapore, Vietnam, and the Philippines. Based in Singapore, Pereira will lead business growth, client advisory, stakeholder engagement, profitability, and talent...
The conversation examined how brands can maintain consistent messaging while navigating fragmented channels and highlighted the placements, creative formats, and micro-moments that are driving meaningful reach and conversion in 2026.
The initiative builds on the brand’s long-standing association with warmth and care, extending the idea of comfort beyond traditional moments of recovery into everyday routines.
The campaign is part of the brand’s ongoing “That’s a Nando’s Thing” platform and coincides with the introduction of new Sharing Platters and Quick Lunch Meals.
Japan – Japanese snack food maker Calbee, Inc. has announced that it will temporarily revise packaging specifications for select products due to supply instability affecting certain raw materials amid ongoing tensions in the Middle East. In a notice on its official website, Calbee said the measure is...
![[Creative Work] Ogilvy SG x CNB](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Ogilvy-SG-x-CNB.jpg)
Singapore – Singapore’s anti-drug messaging is taking a more cinematic turn. Ahead of the country’s third Drug Victims Remembrance Day on 15 May, Ogilvy and the Central Narcotics Bureau have launched “Stories, Unfinished”, a public education campaign that trades blunt warnings for emotional storytelling,...
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)