Category: Marketing
The research found that 98% of Malaysians take part in physical activity, but only 42% say they do so frequently.
China – PHD China has promoted Cynthia Zhang to CEO of China, where she will lead business development, client leadership, and operations as the agency strengthens its integrated capabilities across data, technology, commerce, and content. Previously serving as the agency’s Chief Operating Officer, Cynthia...
Manila, Philippines – Jollibee has been ranked as the largest chicken quick-service restaurant (QSR) chain in Southeast Asia by value sales, according to Euromonitor International’s Consumer Foodservice 2026 study. The ranking was based on 2025 value sales and placed Jollibee at the top of the region’s...
The mandate was completed following a competitive pitch that involved a dozen agencies, according to official tender documents.
Indonesia – Beauty brand Wardah has partnered with Dentsu Indonesia to develop ‘Hear in Hijab’, an award-winning hearing aid reimagined for hijab-wearing women and designed to fit seamlessly into their everyday lives. “Hear in Hijab” takes a different approach to conventional hearing aid design,...
Vietnam – Publicis Groupe Vietnam has announced three senior leadership appointments, welcoming back Duy Anh Nguyen as General Manager, promoting Kim Ngan Nguyen to General Manager at Leo Vietnam, and naming Thiti ‘Moss’ Boonkerd as Executive Creative Director. Duy Anh Nguyen returns to Publicis Groupe...
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
Prior to this appointment, Chen-Head held leadership roles at Omnicom and Dentsu. She also previously served as head of product, strategy and innovation at Mindshare, an agency brand under WPP Media.
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
The free public activation is intended to make maritime careers more visible and relatable to visitors, particularly young women and girls who may not typically consider the industry.
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