Singapore – Bakery brand BreadTalk is teaming up with brand practice Anak for its brand refresh. The rebrand comes in time for the bakery’s 25th anniversary this year.
With Anak, BreadTalk aims to solidify its position as a market leader, complementing its global presence across Southeast Asia, China, and the Middle East.
Through the new client win, Anak is set to revitalise BreadTalk’s brand platform and visual identity, unveiling new ways of brand expression. Anak aims to enhance the bakery’s customer experience while making the brand distinct from competitors.
The partnership blends both companies’ strategic insight and creativity for brand success and further growth.
BreadTalk has also worked with cultural consultancy JUNK to begin its brand discovery efforts.
“BreadTalk has been so much a part of Singaporeans’ lifestyles and our local dining culture for the first 25 years. We look forward to partnering with Anak for our next steps, as they support us in our next chapter of global expansion into new markets,” Joyce Koh, group head for brand & communications for the BreadTalk Group, said.
Hanyi Lee, creative partner at Anak, commented, “We are thrilled to partner with BreadTalk at such a significant milestone in their journey, taking a well-loved Singaporean brand to the next chapter of its growth. Our mission is to tell BreadTalk’s story for the next 25 years and beyond, helping them to achieve their continued vision of creativity, innovation and market leadership.”
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