Category: Marketing
Under the appointment, GOVT Singapore will be tasked to bring to the brand a strong digital first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of work.
RHB has launched its latest film ‘Lembaran Baharu’ (Forgiveness) alongside creative agency FCB SHOUT, featuring a dramatic reenactment of ‘the most unforgettable case’ of Malaysian lawyer Ahmad Zaharil Muhaiyar’s long and illustrious career.
For MARKETECH APAC's latest Milestone Series, we spoke with Mediko Azwar, chief marketing officer of Bluebird, to talk about one of his greatest milestones — creating a positive impact through organising sustainable initiatives and training future marketing and business leaders.
This program marks the first edition of TikTok Academy's strategic initiatives in Southeast Asia for agency partners, emphasising their commitment to the media industry and nurturing future leaders within the industry.
Pokka, a beverage manufacturer, has appointed Ignite, a creative agency inside The Shout Group, as its designated creative agency for the Singapore and Malaysia markets.
PHD Malaysia announced it will also handle the Singapore market for Vinda Malaysia business as part of its expanded remit starting Q1 2024.
This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and our clients to achieve the next phase of growth.
Lamborghini’s revamped corporate identity to better reflect ‘brave and unexpected’ values of company
Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand's visual identity with its core values of "bravery," "unpredictability," and "authenticity."
