Category: Marketing
Through panda cares, foodpanda aims to drive the program to improve the safety, well-being, and personal development of their delivery partners, alongside community and welfare perks.
Premier workspace provider JustCo has announced a strategic partnership with DEX Ventures, a technology marketing consultancy, to deliver proven digital and marketing solutions to its members via the JustCo Business Solutions platform.
Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.
Speaking on his new role, Warnes said, “What I’ve found in Iris is an agency committed to the simple and powerful idea of building brands people want to talk about. I’m in awe of the talent, skillsets and agility here to get to different shaped ideas that work, which is critical when so much of what...
As part of its ongoing expansion, Havas Singapore has promoted Kenny Yap to the position of chief operating officer for Havas Play, the specialised division within Havas Media Network.
With this, concepts such as multichannel and omnichannel, have lost their relevance, with a highly customer-centric approach taking the lead, according to a report by KPMG Asia Pacific and GS1 which examined how businesses and consumers in the Asia Pacific are embracing these seamless commerce strategies...
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
The data from YouGov BrandIndex indicates that news of the recent accident has spread widely in Singapore. The carrier’s Buzz score (which measures whether consumers have heard more positive or negative things about a brand in the past two weeks) plunged over 35 points from 54.7 on May 21 to 19.2 by...
Designed, conceptualised and executed by GOVT Singapore, the activation features various interactive installations of Asahi Super Dry’s multiple products, as well as an Asahi Super Dry hospitality zone with masterclass sessions.
Marketers feel unprepared for looming Privacy Act reforms. Even more worryingly, they believe those in leadership positions are similarly unready – only 38% of those surveyed believe their executive group understands the importance of adapting to privacy changes and sees it as a key strategic priority...
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