Category: Marketing
Singapore — American luxury brand Coach has recently launched its first permanent café in Singapore, situated within its retail store at WEAVE, Resorts World Sentosa. This new 139 sqm space marks Coach’s 14th global café outlet, following a successful two-year pop-up at Keong Saik Road. The café...
The initiative, which will be rolled out progressively to all employees, involves a series of workshops designed to strengthen AIA Singapore’s customer service culture.
Singapore – Dinesh Ratnam has announced his return to iQIYI with his new role as senior managing director for Indonesia, Malaysia, and Singapore. Dinesh was previously with iQIYI for more than three years, from 2020 to 2023, where he oversaw the company’s early expansion in Southeast Asia. After stepping...
Gurugram, India — Cheil X and JSW MG Motor India have launched the second phase of their ‘EV Sahi Hai’ public awareness campaign, designed to dispel common myths and doubts surrounding electric vehicles (EV). The new phase features actors Varun Sharma and Pulkit Samrat, and utilises...
The move reflects a sharpened focus on delivering what the company calls intelligent, human-first connected experiences across Asia and beyond.
Manila, Philippines —Dentsu Philippines has identified a shift in Filipino consumer behaviour with its 2025 consumer and media trends report, stating that consumers are more empowered and value-driven with their choices. According to the findings, Filipino consumers have moved from a period of pandemic-related...
Singapore — In celebration of Singapore’s 60th year of independence, Fujifilm Group hosted a special commemorative event marking its six decades of presence in Singapore. The event brought together employees, long-time partners, and representatives from the Singapore Economic Development Board...
United Kingdom – WPP has announced that Andrew Scott, its chief operating officer (COO) and board member, will retire at the end of the year after nearly three decades with the company. Scott will work alongside incoming CEO Cindy Rose in the coming months before taking on an advisory role to support...
Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement in one of Asia’s most competitive luxury markets. The partnership spans earned media, influencer engagement,...
OpenAI noted that Australia's adoption of ChatGPT has surged dramatically over the past year—weekly active users have more than doubled to 2.5 times their previous level—propelling the country into the top tier of global markets for both paying subscribers and developers.
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