Category: Marketing
Manila, Philippines — A new study from Fourth Wall has revealed that a significant number of Filipino online gambling players use unregulated platforms despite being largely unaware of the associated legal and financial risks. The study found a considerable knowledge gap among participants, where...
Hashtag Interactive, One9ninety and Narrators have announced a new partnership aimed at strengthening creative, social media and influencer marketing services across Southeast Asia.
South Korea – Samsung Electronics has teamed up with Cheil for a new global campaign that spotlights its AI-enabled innovations and vision for the AI-powered home through “SmartThings”. SmartThings, Samsung’s global connected living platform, enables users to connect and control smart devices in one...
India — With India’s influencer marketing sector expected to be worth over ₹3,000 crore or over 500,000 USD this year, the Indian Influencer Governing Council (IIGC) has stated that it is taking a proactive approach to promote accountability within the creator economy by working directly with creators...
Singapore — Holiday shopping in Singapore is kicking off earlier than ever, with most consumers planning to boost their festive spending and lean heavily on online and mobile platforms, according to a report from Integral Ad Science AI tools are entering the mainstream: 74% of shoppers are open to using...
The activations, timed for the school holiday travel period, are located in high-visibility areas of Heinemann’s international duty-free stores.
India — In a recent move, Truecaller Ads has appointed Athul Prabhu as its new product director, the company announced on Monday. In his new role, Prabhu will be responsible for setting the product strategy and vision for the company’s advertising business. Prabhu’s career includes developing ad-tech...
Singapore — Former McDonald’s Singapore managing director, Benjamin Boh, took new leadership strides as Domino’s Pizza International regional vice president for Asia, the Middle East, and Africa (AMEA) starting August 2025. In a heartfelt post on LinkedIn, Boh shared how the company has resonated personally,...
Singapore — A new national survey by StarHub and YouGov has found that 4 in 5 people in Singapore feel mentally drained after extended screen time, with 9 in 10 admitting to mindless scrolling. In response, StarHub has launched the Digital BMI (Balanced Media Index)—a quick, online wellbeing quiz—and...
In the role, Eastwood will focus on scaling reo’s retail media capabilities, overseeing its ad tech and data strategy, including smarter targeting, closed-loop reporting, and developing omnichannel solutions for retailers and brands.
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