Category: Marketing
Indonesia – HD Hyundai Construction Equipment Indonesia has named Cheil Indonesia as its new agency partner following a competitive pitch, tasking the agency with developing creative assets for an upcoming product launch and revitalising the brand’s digital presence. As part of the mandate, Cheil Indonesia...
Kuala Lumpur, Malaysia – Kirin Brewery is setting its sights on Malaysia with the launch of KIRIN BREWERY SOUTHEAST ASIA SDN. BHD. (KBSEA), which will begin operations on October 1, 2025. The brewer said the move aims to strengthen its foundations and tap into the growing thirst for alcoholic beverages...
Singapore — Nintendo Co., Ltd. has announced the establishment of a new subsidiary in Singapore as part of its plans to expand its business in Southeast Asia. The new entity, Nintendo Singapore Pte. Ltd., was founded on September 26, 2025, with a capital stock of SGD 8 million, with Takahiro Miura appointed...
Kuala Lumpur, Malaysia – Malaysia Aviation Group (MAG) has taken off with a world-first digital partnership, joining forces with Adobe, Google, Skyscanner, and Visa to rechart how travellers search, book, and experience their journeys. “This is far more than a collaboration—it is a quantum leap in creating...
United States — Google has unveiled an updated version of its four-colour “G” logo, which will now serve as the company-wide icon across its products and services. The logo was first introduced a decade ago to reflect the unified look and feel of Google’s branding across apps, platforms, and devices....
Switzerland – Interpublic Group (IPG) has secured the role of global agency partner for Bayer’s Consumer Health division, tasked with driving creative, media, and production efforts across its brand portfolio. Under the agreement, IPG will handle marketing activities for Bayer’s well-known self-care...
India — Aiming to expand entertainment-led brand storytelling opportunities, Havas India has partnered with Banijay Asia for clients across India and Southeast Asia. Banijay Asia, as part of Banijay Entertainment’s largest studio in Europe, is known globally for formats including MasterChef, Survivor,...
Japan – Klook has partnered with PlayStation to launch a curated travel experience in Hokkaido, bringing to life the setting of the upcoming ‘Ghost of Yōtei’ game for PlayStation 5. The collaboration extends the game’s world—set in 1600s rural Japan—into the real landscapes of Hokkaido that inspired...
Singapore – Hanshow has joined forces with FairPrice Group to launch the world’s first generative AI-powered “Store of Tomorrow” at Punggol digital district, putting the future of shopping straight on the shelf. The new FairPrice Finest acts as a testbed for more than 20 digital retail solutions each...
United States — Horizon Media Holdings and Havas have announced the creation of a new global agency network, ‘Horizon Global’, which will operate as a commercial joint venture between the two companies. The network, headquartered in New York and spanning more than 100 countries, combines the media operations...
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