Category: Marketing
Manila, Philippines — Marketing and advertising technology agency AdSpark has named Jose Manuel “Manny” Fernando as its new chief executive officer, effective this month, September 2025. The appointment comes as the agency, a subsidiary of Brave Connective Holdings Inc., continues to evolve its offerings...
GWM Malaysia has launched a new campaign for Malaysia Day celebrations that combined cultural heritage with a feat recognised by the Malaysia Book of Records.
USA – Global sportswear company Nike and shapewear brand SKIMS have unveiled a joint campaign, “Bodies at Work”, which highlights the strength and individuality of female athletes. The campaign accompanies the launch of the first NikeSKIMS apparel collection, designed to serve athletes at every level....
“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it's powerful and personal,” said Miley Cyrus.
Singapore – SG Enable has unveiled its new public education campaign “Would You Care?” under the i’mable initiative, created with independent agency GERMS Digital. The campaign calls on Singaporeans to look beyond first impressions of disability and embrace authentic connections with persons with...
Manila, Philippines — In line with its 40th anniversary, SM Supermalls has opened the SM Sensory Lab at SM Mall of Asia, described as the country’s first dedicated sensory-friendly space designed for individuals on the autism spectrum and other neurodiverse communities. Developed in collaboration with...
Colaco brings more than 28 years of experience in the consumer goods sector. He has served as chief of spirits, international, at Thai Beverage Public Company Limited (ThaiBev) since 2024 and was CEO of Grand Royal Group in Myanmar from 2020 to 2024.
San Francisco, California — Experience management company Qualtrics has selected ROI·DNA, a digital marketing agency and subsidiary of Hotwire Global, as its global digital advertising partner. Under the partnership, ROI·DNA will be responsible for leading paid media strategy and execution across both...
Singapore – Marketing insight consultancy company Human8 has expanded its Asia-Pacific leadership team with the appointment of Katie McClintock as head of client development. Based in Singapore, McClintock brings more than 20 years of experience in insights and consulting, having held senior positions...
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
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