Category: Marketing
Sydney, Australia – Cognizant has announced an industry partnership with Eagle Eye, a leading SaaS and AI company, to deliver real-time, personalised loyalty and promotions solutions at scale for enterprise businesses worldwide. The partnership aims to redefine customer engagement across global...
Moreover, this awards show will honour the trailblazers: campaigns, agencies, platforms, adtech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
Singapore — McLaren Racing’s Formula 1 team has announced Mastercard as their official naming partner ahead of the 2026 season, setting the team to adopt the name ‘McLaren Mastercard Formula 1 Team’ next year. Aiming to provide fans with more exclusive access and unique experiences, Mastercard also announced...
Hong Kong — MTR Malls has unveiled a bold new chapter in its brand evolution for PopCorn in Tseung Kwan O(TKO) with the launch of “POP into More Colors”—a striking artistic collaboration with Berlin-based art collective ‘TAPE THAT.’ The launch featured artists Stephan Meissner, Adrian Dittert, and Nicolas...
The trend is particularly strong among the top 30 percent of earners, who spend more than twice the average cardholder.
Bangkok, Thailand — Havas Thailand has been named as the integrated agency of record for STADA Thailand, directing both creative and media duties across several of its key healthcare brands including D Throlis, Mar, Oilatum, and Eunova. The partnership will be led by Havas Life Bangkok, the healthcare...
The production, directed by Ismail Kamarul, focuses on the enduring significance of the ‘Rukun Negara’ (National Principles) as a pledge that unites Malaysians.
Tellscore framed the agreement as part of its mission to serve as a benchmark for influencer marketing, committed not only to generating value for brands and content creators but also to cultivating knowledge for the next generation.
India — The Advertising Standards Council of India (ASCI) has introduced a new clause to its Code for Self-Regulation in Advertising, which requires media companies to identify paid content on their social media handles. As part of the ‘Truthful and Honest Representation’ chapter, the new clause 1.8...
Bangkok, Thailand — The Pizza Company, in collaboration with creative agency VML Thailand, launched a viral campaign that allowed customers to trade unused sauce packets for pizza discounts. Launched on Mother’s Day, the “Sauce Packet Coupon” promotion offered up to 100 baht off— enough for a free medium...
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