Category: Marketing
India — World Gold Council has tapped BBDO India to launch a new campaign titled ‘The Moment Is Gold’, targeting Generation Z and younger millennials. The initiative sought to reposition gold jewellery as a symbol of everyday personal moments rather than being reserved for traditional occasions such...
In a stock disclosure statement, Ayala said that the new entity, M&Co Corporation, is a partnership between ACX Holdings Corporation, a wholly-owned subsidiary of Ayala Corporation, and Makro ROH Company Limited, a subsidiary of CP AXTRA.
The campaign aims to highlight the experiences enabled by Spark’s mobile network, which was ranked first in New Zealand for mobile network coverage in Opensignal’s September 2024 NZ Mobile Network Experience report.
Manila, Philippines — Jiang Nan hotpot and GIGIL rephrased the narrative of opting for a sneaky clean food setup with the ‘Gallery of Mess’ campaign launched in June 2025. From a single question—the idea of the gallery came to be: ‘What if the Lacoste crocodile logo came to life and attacked the spilled...
According to the announcement, the partnership is aimed at combining the shared appeal of beer and entertainment to reach legal-age audiences through sports, food, music, comedy and other cultural moments.
Hong Kong – Hong Kong International Airport (HKIA) has partnered with artist and children’s book illustrator Kasing Lung to unveil a large-scale installation from his globally popular series “THE MONSTERS”. The collaboration, titled “THE MONSTERS × Hong Kong International Airport”, marks the 10th anniversary...
United States – Kate Spade New York has launched its Fall 2025 campaign, ‘Spark Something Beautiful,’ a creative statement that celebrates how connection transforms the everyday. Framed in the energy of New York City, the film and imagery follow a protagonist whose world shifts from ordinary to...
Agoda has apologised for the ‘negative impact’ its latest retrenchment exercise in Singapore to some of its employees, following multiple media reports that put the popular online travel agency under pressure for allegedly ‘silencing’ its axed employees regarding the layoffs.
China – Monks, the digital-first brand of S4Capital plc, has promoted Dixi Chern (庄迪希) to general manager (GM) of its Shanghai office, effective immediately. Chern, an award-winning marketing leader, has held senior roles across networks such as TBWA, POSSIBLE, and MullenLowe, bringing expertise in business,...
Mumbai, India – Luggage brand Nasher Miles has partnered with Flipkart for the 2025 edition of The Big Billion Days, unveiling a new campaign aimed at younger consumers. The initiative features two digital films starring content creators Sakshi Shivdasani and Ayush Mehra, aiming to position luggage as...
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