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Category: Marketing

Crunchyroll’s new brand identity taps into an ethos of fun, celebration for anime
Crunchyroll’s new brand identity taps into an ethos of fun, celebration for anime
Posted on July 19, 2024
by MARKETECH APAC
The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.
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Toyota Motor Asia spotlights Asian athletes’ journeys in new global campaign with Dentsu Creative Singapore
Posted on July 18, 2024
by Aliza Carmona
Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, 'Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.
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Media.Monks launches Indonesia office, appoints Masayu Difa as business director
Media.Monks launches Indonesia office, appoints Masayu Difa as business director
Posted on July 18, 2024
by MARKETECH APAC
As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. She previously held senior client roles at Lion & Lion, Grey, McCann and Geometry.
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CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
Posted on July 18, 2024
by MARKETECH APAC
This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.
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Golin’s new fragrance line celebrates diversity, cultural harmony in every spray
Posted on July 18, 2024
by Aliza Carmona
Interpublic Group agency Golin has launched DiverSCENTS, a unique fragrance collection celebrating Diversity, Equity, and Inclusion (DEI) that captures the rich diversity of Golin’s Asian markets.
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Here’s how aware APAC football fans are of sports sponsorships in game matches
Here’s how aware APAC football fans are of sports sponsorships in game matches
Posted on July 18, 2024
by MARKETECH APAC
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
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Shell embarks on an epic quest for more in new campaign with GrowthOps
Posted on July 17, 2024
by Aliza Carmona
Shell has partnered with GrowthOps Asia, a marketing transformation agency, to launch its latest nationwide campaign, 'Kembara Lebih Jauh (Quest for More),' encouraging Malaysians to embrace daily adventures.
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Gojek SG deepens partnership with yuu Rewards Club to deliver greater loyalty rewards to users
Gojek SG deepens partnership with yuu Rewards Club to deliver greater loyalty rewards to users
Posted on July 17, 2024
by MARKETECH APAC
In the latest enhancement, users can now link their Gojek accounts with their yuu accounts, which will enable them to earn yuu Points with every Gojek ride taken. This is applicable across all Gojek service types. In the near future, users will also be able to use their yuu Points to directly offset...
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Publicis Media to lead Nestlé's media strategy in China
Posted on July 17, 2024
by Aliza Carmona
Global food and beverage giant Nestlé has named Publicis Media China as its new media agency, tasking them with managing the company's comprehensive media portfolio across China.
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supergiant-founders
Immersive experience agency Supergiant debuts in Sydney, London, and Singapore
Posted on July 17, 2024
by Aliza Carmona
Supergiant, a new immersive experience, multimedia, and entertainment agency, has officially launched in Sydney, London, and Singapore. The agency is helmed by a collective of award-winning creatives, event planners, designers, and production experts.
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