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Category: Marketing

Friso SG’s latest campaign promotes gut health in children through music and movement
Friso SG’s latest campaign promotes gut health in children through music and movement
Posted on May 27, 2024
by Teddy Cambosa
For this campaign, the Friso Good Poop Advisory Panel also returns this year with a focus on the connection between movement and gut health in young children.
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sydney-water
Sydney Water forms support group that helps fix bad flushing habits in new campaign with It’s Friday
Posted on May 27, 2024
by Aliza Carmona
In a humorous attempt to fix the problem with Sydney’s sewer blockages, Sydney Water has teamed up with creative agency It’s Friday in a new campaign to call out Sydneysiders’ bad flushing habits.
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The LEGO Group expands APAC presence with launch of largest SEA outlet in Indonesia
The LEGO Group expands APAC presence with launch of largest SEA outlet in Indonesia
Posted on May 24, 2024
by Brandon Yulolo
This opening is part of the LEGO Group’s ongoing efforts to expand its presence in Indonesia and strengthen its domestic and travel retail presence in Asia.
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openai-and-newscorp
OpenAI gains access to News Corp’s premier publications in new multi-year global deal
Posted on May 24, 2024
by Aliza Carmona
OpenAI and News Corp, the American mass media and publishing company, have announced a multi-year agreement allowing OpenAI to display content from News Corp mastheads to help users make informed choices based on reliable information and news sources.
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Bobby Pawar
Ex-Havas Group’s Bobby Pawar named as new creative consultant at News18 Studio 
Posted on May 24, 2024
by MARKETECH APAC
The branded content division of Network18, News18 Studio, has announced the appointment of Bobby Pawar as creative consultant. Pawar will oversee creative projects and integrate cutting-edge solutions into brand strategies in close collaboration with the network's branded content team in this capaci...
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Singaporeans spent 30 million hours on hold in 2023, costing S$1.24 billion in losses
Singaporeans spent 30 million hours on hold in 2023, costing S$1.24 billion in losses
Posted on May 24, 2024
by Brandon Yulolo
Data from the research suggests that the average person in Singapore spent approximately two full working days (equivalent to 16.1 hours) on hold last year equivalent to a staggering loss of S$1.24 billion in wages nationwide.
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Experian acquires strategic stake in customer engagement company Reward
Experian acquires strategic stake in customer engagement company Reward
Posted on May 24, 2024
by Teddy Cambosa
The investment cements an existing commercial partnership between Reward and Experian. This further collaboration will focus on leveraging Experian's rich data and audience activation capabilities to fuel Reward's offerings across banks and retail, expanding reach to create a more rewarding experience...
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L'Oréal
L'Oréal launches ‘Big Bang Beauty Tech’ innovation program in SAPMENA aimed at transforming beauty industry
Posted on May 23, 2024
by MARKETECH APAC
L'Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East, and North Africa (SAPMENA) area, which includes Singapore. This open innovation challenge, a key initiative for the beauty industry, allows businesses to develop their discoveries in a commercial...
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LVMH & Alibaba
LVMH and Alibaba expand alliance to enhance tech-driven luxury experiences
Posted on May 23, 2024
by MARKETECH APAC
LVMH has started incorporating Alibaba Cloud's generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba's proprietary large language model, as part of its innovation quest. The luxury Maison's dedication to remaining innovative is highlighted...
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Deadpool & Wolverine resolve bitterness and find common ground alongside Heineken Silver
Deadpool & Wolverine resolve bitterness and find common ground alongside Heineken Silver
Posted on May 23, 2024
by Brandon Yulolo
Featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters.
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