Category: Marketing
Philippines — AIA Philippines and the Knowledge Channel Foundation, Inc. (KCFI), in partnership with the Department of Education (DepEd), have launched ‘Gen H: Generation Healthy’, a new educational video series aimed at encouraging Filipino students to build healthier habits from an early age. The series,...
Manila, Philippines —Aiming to promote Filipino talent and strengthen the connection between music, gaming, and entertainment, Sony Music Philippines has announced a partnership with the Mobile Legends: Bang Bang (MLBB) Professional League (MPL) Philippines ahead of the league’s Season 16 Playoffs. ...
MAA is also looking to engage smaller technology players and strengthen collaboration with academic institutions to better prepare graduates for the marketing profession.
Hong Kong – PURE Group has appointed Gary Wise as its new chief marketing officer, marking not only a strategic leadership move for the premium wellness brand but also his return to the company. Having previously served as regional marketing director from 2015 to 2021, Gary played a key role in shaping...
India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its authentic voice — passed away at the age of 70. Ogilvy, the agency to which Piyush devoted more than four decades of his life, announced the passing of its legendary...
Japan – Dentsu has named Yuichi Toyoda as its next chief executive officer for APAC, effective 1 January 2026, marking a key leadership move for the network. He will also join the Group Executive Management team. Toyoda currently serves as global practice president for business transformation at dentsu,...
The fact that ‘no one and nothing is perfect’ is a common narrative that is universally accepted. A single flaw depicts humanness, a small mistake can easily be claimed as an honest one, and that, in the grand scheme of things, a mistake can be corrected. Sometimes easily, hence often denied. In a marketing...
New York City, United States – OpenX Technologies has strengthened its global leadership with five senior appointments spanning product, marketing, communications, and operations, as the company accelerates its mission to simplify programmatic and make media work better for buyers and publishers. The...
Australia – Havas Media ANZ has tapped Kate O’Ryan-Roeder as its new chief executive officer, concluding an extensive search as the agency looks to build on its strong growth momentum across Australia and New Zealand. O’Ryan-Roeder joins Havas Media after a decade with Mindshare ANZ, where she most recently...
United States — Netflix has announced partnerships with global toy companies Mattel and Hasbro to develop a worldwide range of products inspired by its animated film ‘KPop Demon Hunters’. The move marks the first time the streaming platform has appointed two companies as global co-master toy licensees...
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