Category: Marketing
Antwerp, Belgium – Kipling has unveiled its FW25 collection with a new global brand campaign, “Follow Your Monkey,” featuring its brand identity coming to life. More than a seasonal launch, the campaign reintroduces the brand’s iconic mascot as a symbol of spontaneity, individuality, and carefree energy....
United Kingdom – Global marketing consultancy TEAM LEWIS has completed the acquisition of the UK division of communications consultancy Instinctif, effective immediately. Instinctif’s UK operations will be integrated into TEAM LEWIS’ global network while continuing to operate under the Instinctif brand...
Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs. Messages of love dominated the songs, followed by gratitude and encouragement,...
Mumbai, India – EduFund, a financial planning platform that supports parents in saving and investing for their children’s education, has introduced a new campaign titled “Galat Baat Hai”. The campaign featured a series of digital video commercials (DVCs) portraying how many Indian parents continue to...
Singapore – The Monetary Authority of Singapore (MAS) has rolled out sweeping measures to tighten standards around online financial content and digital advertising, as it seeks to curb misleading practices that could harm consumers. The new ‘Guidelines on Standards of Conduct for Digital Advertising...
Publicis Groupe Indonesia, serving a market of more than 280 million people, said the appointments will support its recent growth and help showcase Indonesian creativity internationally. All three appointments take effect immediately.
In a LinkedIn post, he said that it has been an incredible journey to experience the different phases of Uber across his time for the company.
Singapore – Singapore-headquartered digital agency Vertis has secured a two-year contract with the Monetary Authority of Singapore (MAS) following a highly competitive public tender involving more than 15 established industry players. The deal covers the development and maintenance of the MAS website,...
Manila, Philippines — Marketing and advertising technology agency AdSpark has named Jose Manuel “Manny” Fernando as its new chief executive officer, effective this month, September 2025. The appointment comes as the agency, a subsidiary of Brave Connective Holdings Inc., continues to evolve its offerings...
GWM Malaysia has launched a new campaign for Malaysia Day celebrations that combined cultural heritage with a feat recognised by the Malaysia Book of Records.
