Category: Marketing
Sydney, Australia – Uber is celebrating the joy of being a passenger with its new campaign platform, “Can’t Do That If You’re Driving,” created in partnership with Special. The campaign flips Australia’s long-held love affair with driving on its head, championing the freedom of the backseat and the delightfully...
Mumbai, India — Eveready Industries India Ltd. has appointed The Minimalist as its new digital agency partner, as part of its ongoing efforts to strengthen its online presence and connect with younger audiences. The partnership brings together Eveready’s long-standing legacy in the energy and lighting...
Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore, Fully Inspired’ by acclaimed Thai filmmaker Chayanop Boonprakob. Set in Hong Kong’s West Kowloon Cultural District, the film explores the...
Singapore — A new report reveals that the fast-moving consumer goods (FMCG) e-commerce market is increasingly being shaped by a smaller group of dominant brands, with the top 100 brands now accounting for 21% of global FMCG e-commerce value. According to Euromonitor’s report, nearly one-third of these...
Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect. The collaboration allows Mediacorp to carry StarHub TV+ content on its digital...
Hong Kong – Mainland Lanzhou beef noodle brand Ma Ji Yong has opened its first overseas outlet in Hong Kong, marking a key milestone in the company’s global expansion plans. Established in 2019 under Shanghai Huaqiao Catering Management Co Ltd, Ma Ji Yong is a modern Chinese noodle chain that upholds...
Mumbai, India — Netcore Cloud has announced three senior leadership appointments as part of its strategy to expand internationally and reinforce its position in agentic marketing. The company has named Vassil Mladjov as senior vice president for agentic AI and strategy; Deepthi Nagarajan as vice president...
Singapore – NCS has appointed S4 Capital’s Monks Singapore as its lead brand and web agency of record, marking a defining step in its mission to cement its position as a leading technology services provider in the Asia-Pacific region. For over four decades, NCS has been deeply entwined with Singapore’s...
UK – WPP has introduced “WPP Open Pro”, an upgraded edition of its AI-powered marketing platform that allows brands to plan, create, and publish campaigns autonomously. Unveiled by WPP CEO Cindy Rose, the new platform builds on WPP Open—the company’s existing AI system for marketing that helps brands...
The studio, comprising more than 30 team members and developed in under two months, has already contributed to several major initiatives including CelcomDigi’s Merdeka campaign, the iPhone 17 launch, and the rollout of its unified mobile app.
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