Category: Marketing
Manila, Philippines — Coca-Cola has launched the 2025 season of Coke Studio across the ASEAN and South Pacific region, with a renewed focus on science-backed production and immersive fan engagement. Now in its ninth year in the Philippines and with established editions in Australia, New Zealand, and...
Taipei, Taiwan – Bolt has launched its ride-hailing service in Taiwan, introducing a new option for people in Taipei to move around the city and earn. Operating in more than 600 cities worldwide, the company brings global expertise tailored to local needs. Its entry marks its first in East Asia...
Hong Kong – Swire Coca-Cola has transformed Hong Kong’s iconic Avenue of Stars with a giant Coca-Cola bottle photo installation, celebrating its 60th anniversary in the city. Five Coca-Cola bottles, each standing two metres tall, have been set up along the Victoria Harbour waterfront, forming a temporary...
Sydney, Australia – National insurer AAMI has launched a nationwide road safety initiative that steers safe driving into a competition, giving Australians the chance to test their skills and claim the title of one of the nation’s safest drivers. Created in partnership with Leo Australia, The AAMI...
Australia — Uniting NSW.ACT has launched a brand new campaign, developed in partnership with independent creative agency Paper Moose, titled The Change You Can Feel. This is the first collaboration between the two organisations since Paper Moose secured the account in April. The campaign, which begins...
The media industry Florence Wong entered more than 30 years ago looked very different from today. Starting out as a media executive at Grey Advertising in China, she worked in a time when media teams managed planning, buying, and strategy under one roof—an experience that gave her an early respect for...
Singapore — Lazada has announced a partnership with South Korea’s Gmarket to make 20 million Korean products available to shoppers across Southeast Asia. The move will allow consumers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam to access a wide range of Korean goods, including beauty...
Singapore – Global public relations agency We. Communications has laid off staff at its Singapore office as part of efforts to “realign” its business. The company confirmed the retrenchments on Friday (September 26). In a response to CNA, a spokesperson said the agency continues to maintain a strong...
Singapore – Canon Singapore has launched “#iamkyosei”, a campaign celebrating self-expression, creativity, and the social values that define Generation Z. Rooted in Canon’s corporate philosophy of ‘Kyosei’—living and working together for the common good—the initiative reflects the outlook of a...
Bangkok, Thailand – Whoscall has teamed up with VML Thailand to launch a creative campaign that reframes digital security as a collective effort rather than an individual struggle. Branded under the concept “Innovating for Trust, Powered by People,” the campaign highlights how community vigilance...
