Kuala Lumpur, Malaysia – Shell has partnered with GrowthOps Asia, a marketing transformation agency, to launch its latest nationwide campaign, ‘Kembara Lebih Jauh (Quest for More),’ encouraging Malaysians to embrace daily adventures.
The campaign features a film starring Malaysian film icon Remy Ishak as Roger Hensem, portraying a family man who embodies the spirit of adventure in his daily routine. Roger embarks on a journey that includes driving his daughter to a remote camping site, picking up his wife from downtown for a spontaneous date, and visiting his outstation-living parents.
Shell’s latest campaign film features an adventurous score reminiscent of films like Indiana Jones, skillfully infused with Shell’s iconic sonic branding. As the campaign unfolds, consumers will delve deeper into this cinematic universe, discovering more about the characters and the advantages of Shell FuelSave 95.
Launched by GrowthOps Asia, Shell’s lead creative agency, the campaign film will be broadcast nationwide on TV, cinema, outdoor, radio, social media, and digital platforms.
Speaking on the campaign, Seow Lee Ming, GM of Shell Mobility Malaysia, shared, “Last year, we introduced our New + Improved Shell FuelSave 95 that delivers better by far fuel economy by up to 15 KM longer per tank*. This new campaign aims to go beyond our product benefits and connect with Malaysians by showcasing how Shell FuelSave 95 is part of their daily lives.”
Adzam Bahrin, regional creative director at GrowthOps, added, “Our inspiration came from the idea that ‘every day can be an adventure,’ or ‘sebagai pekerja, kita hari hari jadi pengembara’. We wanted to create a campaign that resonates with Malaysians and celebrates this idea.”
