Category: Marketing
Singapore – Airwallex has appointed Alin Dobrea as its new head of marketing for Southeast Asia, strengthening its leadership team as fintech continues to expand its footprint across one of the world’s most dynamic regions. “What drew me to Airwallex is its bold, challenger spirit–and its ability to...
Hong Kong – Spotify will stay on FC Barcelona’s jerseys and keep its name on Camp Nou, as the club extends its sponsorship deal with the streaming platform through 2030. The renewed agreement covers both the men’s and women’s first-team jerseys as well as the front of the training kits. Spotify will...
Mumbai, India— Creative industry veteran Rayomand J. Patell has announced the launch of Firestarter, a new integrated brand communication, technology, and production agency in India. The agency aims to cater to founders, chief marketing officers, and chief executive officers seeking growth through brand...
Bengaluru, India — KRAFTON India has introduced a new in-game feature in ‘Battlegrounds Mobile India’ (BGMI), a digital stepwell inspired by one of India’s most distinctive architectural traditions. The update integrates cultural heritage into the gaming experience, offering players a detailed and interactive...
Australia — Tetley Tea Australia has partnered with Breast Cancer Network Australia (BCNA) and creative agency Showpony to launch ‘The Uncomfortable Cup’, a nationwide campaign encouraging Australians to talk more openly about breast cancer and the importance of early detection. Timed to coincide with...
It features Cummins facing off against various versions of himself, each sporting an iconic moustache from cricket history, including those of Merv Hughes, David Boon, and Travis Head.
Singapore — New consumer data from Mintel suggests that by 2030, individuals will reject traditional age expectations, prioritise emotional fulfilment amid digital isolation, and demand greater autonomy over the technologies that shape their daily lives. According to the report, traditional ideas of...
Singapore – The world’s digital population has reached a new milestone as the latest report from Digital 2026 shows global internet users have exceeded six billion, while social media user identities total 5.66 billion—equivalent to nearly 69% of the world’s population. The study notes that internet...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has unveiled its latest global TVC campaign, “Unforgettable Experience: Healing is the New Luxury,” positioning Thailand as a sanctuary where true rejuvenation goes beyond traditional wellness. The campaign invites travellers to discover...
While in-house teams offer advantages such as institutional knowledge, long-term consistency, and agility, many companies have identified challenges in maintaining inspiration and accessing senior creative mentorship without diluting focus on core operations.
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