Category: Marketing
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks.
As shoppers increasingly demand authenticity, they want to see products being used in real life by other consumers—understanding who is using them, how they’re being used, and how they fit into their own lives, both practically and psychologically. The desire for authenticity and relevance is reshaping...
Maybank has extended its partnership with FC Barcelona until 2027, continuing as the club's official bank in Malaysia and Singapore, a role it has held since their initial agreement in 2017.
B2B campaigns that make a clear customer promise are three times more likely to boost market share and two-and-a-half times more likely to enhance brand health compared to those that don’t, according to research by WARC Advisory, The B2B Institute at LinkedIn, and strategy expert Roger Martin.
For the company, the ‘It Starts with U: Get CheCKD’ initiative underscored the commitment to raise awareness and empower Filipinos in managing their kidney health, ensuring a healthier future for all.
As the initiative rolls out globally, including in Asia-Pacific, we had the chance to speak exclusively with Hung Wei Goh, senior director for global community, influencers, and esports at Razer to better understand what this initiative will bring to APAC creators, and how Razer will continue to support...
After a competitive tender process, Universal McCann (UM), a division of Mediabrands Australia, has secured its reappointment as the Australian Government’s Master Media Agency, continuing its long-standing partnership since 2018.
For our next Top Story feature, we recently spoke with Mona Nazario-Garcia, managing director for advertising, brand and content at Ogilvy Group Philippines to better understand their work with IKEA, the results the campaign had across Filipino consumers, and what can we look forward between IKEA and...
Gushcloud International has expanded its Southeast Asian creator roster by signing 27 new exclusive talents in the first half of 2024, strengthening its position in the regional influencer market.
Moreover, Tat noted that when MAS assesses the application for a change in substantial shareholder in an insurer, they will consider a range of criteria, in particular, the applicant’s track record, financial soundness, reputation, as well as fitness and propriety.
