Category: Marketing
United Kingdom – VML has announced that Mel Edwards, the agency’s global president and a veteran advertising leader, will retire in late spring 2026 after more than 30 years in the industry, including 13 years of impact across WPP, Wunderman Thompson, and VML. Mel began her career at TBWA before moving...
Held on October 22 at Sheraton Petaling Jaya, the awards recognised the innovators and trailblazers shaping the future of marketing across Malaysia, and helping shape what’s next for marketing innovation across Asia-Pacific.
Thailand — KFC Thailand has announced a collaboration with the popular mobile battle royale game ‘Free Fire’, launching a campaign that runs from November 10 to 26, 2025. The partnership introduces both in-game and real-world experiences for fans of the brand and the game. As part of the campaign, KFC...
The company said the acquisition is expected to be immediately value-accretive and contribute positively to its earnings through operational synergies.
Singapore – Moomoo Singapore is extending its digital edge into the real world with the opening of its first two physical concept stores at 313@Somerset and Jem, blending technology with human connection in a move that redefines how investors learn, grow, and engage. Designed as more than retail spaces,...
Japan – Dutch beer brand Bavaria has named Tokyo-based creative agency UltraSuperNew as its lead partner in Japan, signalling a major move in the brewery’s expansion across Asia. The independent agency secured the account without a pitch and will oversee strategy, creative, and production for Bavaria’s...
Set across three floors, the Guinness Clubhouse blends the worlds of football and Guinness through a series of immersive spaces and activities. Guests can watch live Premier League matches on a large projector with surround sound designed to replicate a stadium atmosphere.
Mumbai, India — Asian Paints has collaborated with Spotify for its I-POP event, marking the first time the two brands have partnered. The event, which celebrated India’s pop music movement, featured a mix of music and visual art, bringing together fans and Spotify Premium subscribers for an invite-only...
Singapore – The Singapore Tourism Board (STB) has awarded the Concept and Price Revenue Tender for a wellness attraction at the Marina South Coastal site to Therme Group, a global developer and operator of large-scale wellbeing destinations. The project, estimated at S$1 billion, will see the development...
Zitcha was chosen for its omnichannel capabilities, self-serve functionality, and strong local presence — attributes that align with Priceline Pharmacy’s strategy to strengthen its internal retail media operations and educate supplier partners.
