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Category: Marketing

This webinar explores what lies ahead for messaging-led engagement–and how brands can use it to build trust
This webinar explores what lies ahead for messaging-led engagement–and how brands can use it to build trust
Posted on November 5, 2025
by Teddy Cambosa
The webinar will feature an engaging panel discussion with seasoned industry leaders across Asia-Pacific, as they discuss how brands move customers through the funnel using ongoing conversations instead of one-off campaigns.
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LEGO Hello Is It Play You’re Looking For
LEGO’s latest ‘Hello, Is It Play You’re Looking For?’ campaign builds on the power of play
Posted on November 5, 2025
by Lyene Marie Darang
Global — The LEGO Group has launched its global holiday campaign for 2025, inviting families to reconnect through the joy of play during the festive season. The campaign, titled ‘Hello, Is It Play You’re Looking For?’, focuses on the power of creativity and shared play to strengthen family bonds. Following...
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Australian Loyalty Insights (1)
From ‘belongings’ to belonging: Here's what APAC experts say what's next for the loyalty industry
Posted on November 5, 2025
by Teddy Cambosa
The future of personalisation is exciting in the age of AI, but understanding customers at a 1-to-1 level is no small feat. However, experts are confident that this space will only get better as technology advances. 
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Tata Communications and Footballerista Team Up with Real Madrid CF
Real Madrid brings the Bernabéu closer to India with ‘Madridista Premium’ launch
Posted on November 5, 2025
by Lyene Marie Darang
India — Tata Communications, in collaboration with Real Madrid CF and Footballerista Mobile (Suisse) AG, has announced the launch of the Madridista Premium loyalty programme in India, aimed at expanding the Spanish football club’s fan engagement in one of its largest international markets. The initiative...
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TIFFANY & CO HOLIDAY CAMPAIGN
Anya Taylor-Joy unwraps Tiffany & Co.’s ‘Love Is a Gift’ in a cinematic ode to connection
Posted on November 5, 2025
by Sharona Nicole Semilla
New York, United States – Tiffany & Co. has ushered in the season of giving with cinematic brilliance through its 2025 holiday campaign, ‘Love Is a Gift,’ starring global House ambassador Anya Taylor-Joy. Filmed in Los Angeles and directed by Jonas Lindstroem, with stills by Carlijn Jacobs, the campaign...
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SG Digital Impatience Report
Singapore leads APJ in ‘Digital Impatience’ as consumers demand faster, human-led support: report
Posted on November 5, 2025
by Sharona Nicole Semilla
Singapore –  In a world where every second counts, Singaporeans are proving that even patience has gone digital.  According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
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Britannia’s ‘BourbonIT Challenge’ evolves into a multilingual, AI-assisted recipe experience
Britannia’s ‘BourbonIT Challenge’ evolves into a multilingual, AI-assisted recipe experience
Posted on November 5, 2025
by Lyene Marie Darang
National, India — Britannia Industries, in collaboration with WPP Media, has launched the second edition of the ‘BourbonIT Challenge’, introducing a voice-powered, multilingual version of the campaign designed to engage consumers in creative, AI-assisted recipe-making. The new BourbonIT Challenge 2.0...
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Coles launches latest Christmas campaign showcasing diverse Australian celebrations
Coles launches latest Christmas campaign showcasing diverse Australian celebrations
Posted on November 5, 2025
by Teddy Cambosa
Coles has unveiled its Christmas campaign for this year in partnership with creative agency Smith St, highlighting the supermarket’s role as the destination for “every kind of Christmas,” regardless of the size or style of the celebration.
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SG Affiliates in Marketing Report
Affiliate marketing emerges as a major growth engine for Singapore brands: report
Posted on November 5, 2025
by Sharona Nicole Semilla
Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver.  According to The Global State of Affiliate Marketing 2025 report by impact.com, three in four brands have increased investment in affiliate programmes over...
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Gap Holiday campaign
Gap celebrates creativity and connection with soulful ‘Give Your Gift’ campaign
Posted on November 5, 2025
by Sharona Nicole Semilla
California, United States – Gap is striking a heartfelt chord this festive season with Give Your Gift, a holiday campaign that celebrates the power of creativity, music, and connection to unite generations. Anchored by a moving reinterpretation of Miley Cyrus’ The Climb, the campaign film—directed by...
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