Category: Marketing
Milan, Italy – Prada, the Italian luxury fashion giant under Prada Holding S.p.A., has successfully acquired its rival Versace from Capri Holdings in a deal that has swirled the fashion industry for a couple of years. The acquisition was completed after Prada received all required regulatory approvals,...
Singapore – PepsiCo has announced a new global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, set to begin in 2026. The multi-year agreement brings together three of PepsiCo’s brands – Gatorade, Sting, and Doritos – in what the company describes as its first collaboration involving multiple...
USA – Apple has released a new accessibility short film showcasing how disabled students around the world use its technology to navigate and participate fully in college life, timed to the International Day of Persons with Disabilities. The campaign film, created by Apple Marcom, follows disabled students...
Mumbai, India– Laqshya Media Group (LMG) has appointed Sanjay Nandan as creative head and Dhruv Bhattacharya as national sales head for its recently launched content vertical, Laqshya StoryWorks. The move comes as the company seeks to strengthen its content creation and revenue strategy under the leadership...
Vietnam – Edelman has strengthened its leadership team in Asia-Pacific, naming Quang Nguyen as managing director of its Vietnam operations and Pooja Rawat as chief strategy officer for the region. Quang joins as Edelman aims to expand its presence and capabilities in the Vietnamese market, particularly...
Asia Pacific — Mapping the events after the Omnicom-Interpublic Group (IPG) major shake-up, IPG CEOs Leigh Terry of APAC and Mark Coad of Australia, as well as James Hawkins, APAC chief client officer, have announced their respective exits from the business. While the company is yet to announce the...
Bangkok, Thailand — KFC Thailand has launched its “Sanders Claus Grants You A Gift” festive campaign, combining nationwide celebrations with support for flood-affected communities in the south. The initiative sees Colonel Sanders reimagined as “Sanders Claus” and includes a donation-driven activity,...
Australia — Australian agency, 303 MullenLowe, has announced its return to its original name, ‘303’. The news comes after Omnicom’s merger with IPG, which resulted in more than 4,000 job cuts and the folding of creative agencies, including MullenLowe. Signalling a return to its independent beginnings,...
Singapore — Ogilvy Group Singapore has appointed Shirley Tay as its new chief executive officer, effective January 1, 2026. In her new role, Tay will oversee unified business operations across Ogilvy Singapore and Grey Singapore. While both agency brands will continue to operate independently,...
Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors. The expanded campaign highlights the CIO as a key source...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)