Category: Marketing
The partnership brings together Duolingo’s green owl mascot, Duo, and Tokopedia’s mascot, Toped — two well-known characters in Indonesia’s digital landscape that have often been linked by local internet users through memes and online commentary.
Mumbai, India — Behavioural strategy consultancy WolfzHowl has appointed Eswara VAN Sharma as Consulting Director – #StraTech and Brand Orchestration for India and ASEAN, as the firm continues to advance its #StraTech movement across the region. In his new role, Sharma will lead brand relationships,...
Singapore – The holidays are about to get a lot fluffier as CapitaLand welcomes Southeast Asia’s first-ever Mofusand Holidays, transforming 17 malls into a ‘kawaii’ Christmas wonderland starring Japan’s beloved chubby cats. The festive takeover began with a surprise appearance at CQ @ Clarke Quay, where...
Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign by the Land Transport Authority (LTA) and 42Technology Pte Ltd that turns travel into playtime. Running from November 1 to 21 2025, the campaign invites...
California, United States – The holidays have officially begun, and Mariah Carey is declaring it in her signature style as the Queen of Christmas has teamed up with global beauty retailer Sephora for a glamorous holiday campaign that fuses festive nostalgia with a touch of high-gloss magic. Unveiled...
Manila, Philippines — Haleon, a consumer healthcare company known for brands such as Centrum, Sensodyne, and Robitussin, has appointed Maimai Madrid-Punzalan as its new general manager for the Philippines, succeeding Jeffrey Go, who now leads Haleon Taiwan. Previously known as GSK Consumer Health, Haleon’s...
Mumbai, India — Integrated marketing agency Mudramax has announced the appointment of Atrayee Chakraborty as senior vice president of Strategy. In this new role, Chakraborty will focus on developing human-centric media strategies grounded in insight and innovation. She will report to Navin Kathuria,...
Since the partnership began in 2013, AIA and Tottenham Hotspur have collaborated on various initiatives to encourage health and wellbeing, particularly across Asia. Over 175,000 young people have taken part in AIA football clinics led by Spurs coaches.
Tokyo, Japan – Sony Interactive Entertainment is turning up the volume this holiday season with “It Happens on PlayStation 5,” a bold global brand campaign celebrating the extraordinary, unexpected, and unforgettable moments that happen only on PS5. The campaign is launching across more than 20 markets...
Sydney, Australia – BIG W has unwrapped a refreshingly real take on Christmas this year, launching a campaign that ditches the tinsel and the big man in red to celebrate the true heroes of the season—mums. Created by 72andSunny Sydney, the campaign shines a light on the emotional and often invisible...
