Category: Marketing
USA – Advertising giant Omnicom announced it will lay off more than 4,000 employees and restructure its agency portfolio, including retiring several major ad brands under its newly acquired Interpublic Group (IPG). The acquisition, completed in November last year, positions Omnicom as “the world’s leading...
India — Pickyourtrail has released its first advertising campaign, created in partnership with Early.Partners and Talented, highlighting a shift in traveller behaviour and the company’s focus on fully tailored holiday experiences. The campaign features two films showcasing “tailor-made” holidays for...
Sydney, Australia — Eagle Eye has announced a series of leadership changes across its Asia-Pacific operations as the SaaS and AI-driven loyalty technology company accelerates its regional growth ambitions. The company has promoted Caitlin Stephens to chief of staff for APAC and Aaron Crowe to head of...
France – Havas has announced its acquisition of Unnest, a French data consulting and engineering firm specialising in end-to-end data platform development, as it expands its global AI and analytics capabilities. Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest has built a presence in the French...
Singapore — Sesame Street has arrived at UOL Malls for the festive season, bringing a “Season of Sparkles” to United Square and Velocity@Novena Square until December 28, 2025. Shoppers can expect Christmas musicals, sing-alongs, whimsical “snowfall” moments, and appearances by well-loved characters...
Mumbai, India — The National Stock Exchange of India (NSE) has launched a new investor awareness campaign, “Soch Kar, Samajh Kar, Invest Kar”, aimed at educating the public about the risks posed by fake trading apps and fraudulent investment platforms. The initiative draws on themes from the popular...
The campaign arrives as retailers across Asia increasingly turn to character-driven cultural marketing to attract families, tourists, and collectors.
Indonesia – PT Pegadaian, the state-owned pawnbroker under Bank Rakyat Indonesia, has appointed dentsu Indonesia to launch a nationwide campaign for its new TRING! app, marking the beginning of the company’s broader digital transformation. Titled #MulaiDariTring! (#StartFromTring!), the campaign positions...
Manila, Philippines — Filipino kitchen hygiene brand Cheers hosted its inaugural ‘Kitchenpalooza’ at the SM Mall of Asia Music Hall on December 1, with P-pop group ALAMAT headlining the event. The festival-style programme brought the brand’s ‘Cheers to Happymess’ campaign to life, emphasising how music...
Speaking about his plans to address some of the school’s marketing painpoints, Sivaram said that the key objective for him would be to communicate Aureus’ newest product innovations.
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)