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Category: Marketing

Vivo’s Diwali campaign celebrates joy of family reunions in time for brand’s 10th anniversary
Vivo’s Diwali campaign celebrates joy of family reunions in time for brand’s 10th anniversary
Posted on October 9, 2024
by Fatima Baduria
In partnership with FCB India, Vivo’s campaign highlights the brand’s commitment to building meaningful connections.
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content barbour
Barbour partners with CONTEN.T to launch first-ever mobile game for Gen Z engagement
Posted on October 9, 2024
by Aliza Carmona
English luxury lifestyle brand Barbour has partnered with digital experience agency CONTEN.T to create its first-ever mobile game, aiming to engage Gen Z consumers as part of the brand’s 130th-anniversary celebrations.
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WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
Posted on October 9, 2024
by Teddy Cambosa
Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.
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AirAsia brand co. names Ta-ku as creative director
AirAsia brand co. names Ta-ku as creative director
Posted on October 9, 2024
by Fatima Baduria
Ta-ku will spearhead the creation of solutions while overseeing AirAsia’s creative strategy.
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OpenAI opens up second Asia office in Singapore, to serve as regional hub
OpenAI to open up second Asia office in Singapore, to serve as regional hub
Posted on October 9, 2024
by Teddy Cambosa
OpenAI will also collaborate with AI Singapore, the city-state’s national AI initiative, on generative AI models tailored to the cultures and languages of Southeast Asia. 
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Laura Greally named as PubMatic’s new marketing director for APAC
Laura Greally named as PubMatic’s new marketing director for APAC
Posted on October 9, 2024
by Teddy Cambosa
With nearly two decades of experience in B2B marketing and deep expertise in the digital advertising and publishing industries, Greally brings a wealth of knowledge to PubMatic. 
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Dentsu India appoints Abhirup Datta as CEO of performance media solutions to boost performance marketing
Dentsu India appoints Abhirup Datta as CEO of performance media solutions
Posted on October 9, 2024
by Fatima Baduria
In his new role, Datta focuses on driving sales at the performance marketing and digital media agency Sokrati.
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gnc watsons partnership
Global wellness brand GNC partners with Watsons to mark its comeback in Singapore market
Posted on October 8, 2024
by Aliza Carmona
After a three-year absence from the Singapore market, global health and wellness brand GNC has formed a strategic partnership with Watsons Singapore to re-establish itself as a trusted choice for consumers dedicated to enhancing their well-being.
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HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways
HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways
Posted on October 8, 2024
by Teddy Cambosa
For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.
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Accor launches month-long ‘KarnavALL Batik Indonesia’ initiative in commemoration of National Batik Day
Accor launches month-long ‘KarnavALL Batik Indonesia’ initiative in commemoration of National Batik Day
Posted on October 8, 2024
by Fatima Baduria
‘KarnavaALL Batik Indonesia’ comprises fashion shows, workshops, and exhibitions that feature local Batik products.
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