Hong Kong – HK Express Airways has rolled out a new brand campaign today with the theme ‘LIVE MORE’ to ignite travellers’ wanderlust and bring the exhilarating ‘Gotta Go, Your Way’ experience to life.
For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.
To celebrate HK Express’ upcoming 11th anniversary, the airlines will partner with various brands and content creators in the coming months to honour this milestone with a series of online and offline activities. Moreover, it has also invited content creators to share their adventurous travel experiences on Facebook and Instagram in the spirit of ‘LIVE MORE’ to embrace the freedom to travel in your way.
The campaign was launched following the airline’s plans to continue expanding its network of destinations in Mainland China, Southeast Asia and North Asia, targeting over 30 destinations by year-end to provide more accessible options to our customers in the regions. HK Express is also expecting to expand its fleet to 40 aircrafts by the end of 2024 to enhance the flight capacity.
Kee Keat Ong, commercial director at HK Express said, “HK Express is a young and vibrant brand that dares to be different. We encourage our well-travelled customers to rethink the concept of travel, stretch their boundaries and explore all possible travel patterns, be it Friday red-eye flights, or 48-hour quick getaways.”
He added, “Through our ‘LIVE MORE’ campaign and collaborations with content creators, we hope to demonstrate the ease and thrill of spontaneous journeys with HK Express, and integrate travelling into part of our everyday lifestyle. We will be launching a series of festive activities with tickets and travel deals, for our customers to save and fly more”.
