Category: Marketing
Mumbai, India – SW Network, an integrated advertising agency, has been appointed by Metro Brands Ltd to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker in India. Metro Brands Ltd, a longstanding footwear retailer in the country, operates across India, offering...
The agency said the campaign stems from cultural insights around the pressures facing Australians.
Indonesia – Eurofragance, the Spanish-headquartered multinational fragrance house, has launched its first Creative Center in Indonesia, aiming to boost its innovation capabilities and expand its footprint across the Asia Pacific region. The facility, located in South Jakarta’s Arkadia Green Park,...
The campaign features five short films depicting a range of family scenarios, including a father shielding his child from the rain and siblings sharing emotional moments over ice cream.
Taiwan – McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. Titled “Goodnight, See You for Breakfast”, the initiative encourages...
Bangkok, Thailand — POP MART Thailand has unveiled its largest outdoor pop-up event globally with the launch of the “POP LAND Exclusive Festive Event in Thailand,” transforming the heart of Siam Paragon and Siam Center into a vibrant playground of art toys, imagination, and festive cheer. Spanning more...
This case study discusses how Spotify in Indonesia leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging.
The announcement comes after Kantar Media’s recent sale by Kantar Group and Bain Capital to H.I.G. Capital, a transaction completed in August.
Singapore — IG Markets has launched bright green triangle installations across Singapore, offering instant prizes to anyone who pushes the button. Visitors at CIMB Plaza may download the IG Markets app, sign up, and can win rewards including NTUC and Takashimaya vouchers, with up to SGD 20,000...
Singapore — Coca-Cola has launched its largest cross-regional Coke Studio release to date, uniting artists from the Philippines, Australia, and New Zealand for a collaborative single titled ‘Oxygen Around U’. Executed by OpenX and the Universal Music Group for Brands’ BRING agency, the project brings...
