Category: Marketing
Indonesia – Bank Rakyat Indonesia (BRI) has entered a partnership with FC Barcelona to become the club’s official commercial banking partner in Indonesia through December 31, 2027. Under the two-season agreement, BRI will roll out a co-branded debit card and related branding assets, including the use...
Mumbai, India — IGP, a global direct-to-consumer gifting platform, has partnered with Maddock Films for the release of ‘Ikkis’, a biopic on Second Lieutenant Arun Khetarpal, PVC, one of India’s youngest war heroes, posthumously awarded the Param Vir Chakra at the age of 21. The film was released...
Announced on 26 December 2025, the initiative introduces a space-themed Happy Meal experience featuring co-branded activity kits and toys designed to encourage hands-on creative play for children and families.
New Delhi, India — Pulse Candy, a flagship brand of the Dharampal Satyapal Group (DS Group), has launched a digital campaign featuring global K-Pop artist Aoora Park Min-jun, bringing international pop culture influence to its marketing in India. The campaign, running from December 24, 2025, to January...
The Malaysia outlet marks the second phase of the GODZILLA STORE’s overseas expansion, following the opening of GODZILLA STORE Taipei in September 2025.
India — Times OOH, a Times Group company, has launched a ceiling-suspended curved digital videowall in the Arrivals area of Manohar International Airport in North Goa, India, expanding its out-of-home (OOH) media offerings at the airport. According to the company, the installation is the first of its...
Mumbai, India — Haier has released an AI-led Christmas film, marking the festive season with a narrative centered on belief, connection, and the idea of Christmas magic finding its way home. Titled ‘Christmas is for Everyone’ and done alongside SW Network, the film follows an unconventional protagonist,...
Thailand – As part of its year-end holiday celebrations, MINISO Thailand has launched a series of Christmas-themed installations across Siam Square’s pedestrian streets and at Thailand’s first MINISO LAND, which will remain in place throughout the holiday period. Running until January 4, 2026, the activation...
Singapore — MyRepublic has launched Card Sub, a subscription-based service offering Trading Card Game (TCG) enthusiasts in Singapore monthly access to Magic: The Gathering (MTG) products, including premium booster packs not typically available through standard retail channels. Card Sub operates on a...
Australia — Coca-Cola marked Christmas by launching SoundOfHome.FM, a 24-hour radio broadcast that brought carols and heartfelt messages from families in the Philippines to Overseas Filipino Workers (OFWs) in Australia. Airing from 6 pm on Christmas Eve to 6 pm on Christmas Day, the initiative was delivered...
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