Category: Marketing
In our latest Agency Leadership Decoded series, she highlights that what should remain constant as well is the importance of staying deeply human, which is to listen, empathise, and interpret beyond the data.
HelloFranses! offers end-to-end influencer marketing services, including strategy development, creator selection, content creation, paid amplification and analytics.
The deals, announced by the company’s wholly owned subsidiary American Dairy Queen Corporation, will bring a total of 187 new Dairy Queen restaurants to the four markets, including both treat-only and hot food and treat formats.
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
The independent agency will oversee media strategy, planning, buying, optimisation and reporting for the fitness brand across all above-the-line and digital channels.
China – Huawei Device has launched its new global brand campaign, “Now Is Yours”, marking the next evolution of its brand story and aiming to strengthen its emotional connection with young consumers. Building on the “Make It Possible” proposition, the new campaign shifts Huawei’s positioning from a focus...
Singapore — Havas Media Network Singapore has strengthened its leadership lineup with two senior appointments, naming Jean Lee as managing director of Havas Media Singapore and Zoheb Gafoor as general manager–Digital, Southeast Asia. Both report to Pankaj Nayak, CEO of Havas Media Network Singapore...
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
Madrid, Spain – Adobe has expanded its global partnership with Real Madrid, leveraging AI, creativity, and marketing to deliver personalised fan experiences for over 650 million madridistas worldwide. As the club’s official Fan Experience and Creativity Partner, Adobe will provide fans with new ways...
