Category: Marketing
Hong Kong – Colgate has launched a new campaign in Hong Kong to mark more than 200 years of heritage, introducing its first blind box concept alongside limited-edition collectibles and a series of large-scale, city-wide installations and activations. As part of the campaign, Colgate has introduced its...
Hong Kong – David Ko, former managing director and head of AI at RFI Asia, has launched Humantyze, a leadership advisory and executive coaching consultancy aimed at helping senior leaders thrive amid uncertainty, harness AI responsibly, and build resilient, high-performing teams. Based in Hong Kong,...
Manila, Philippines — Jollibee Foods Corporation (JFC) has announced plans to create a standalone international business, with the intention of listing the new entity on a United States securities exchange. The company said its Philippine operations would remain listed on the Philippine Stock Exchange....
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly memorable. Across 23 modern ships visiting over 250 destinations in 2026, the campaign celebrates the joy of discovery that emerges...
New Delhi, India — Nxtcell India Pvt. Ltd., which operates the Alcatel brand in India and other international markets, has appointed Atul Vivek as its chief executive officer, effective January 1, 2026. Vivek succeeds to the role from his previous position as chief business officer. According to the...
Manila, Philippines — Disney+ Philippines, in collaboration with Leron Leron Sinta, launched a holiday campaign to coincide with NBA games available on the streaming platform. Launched at the end of 2025, the initiative featured a product called ‘Queso De Basketball’, an edible version of the traditional...
Florida, United States — Zumba has launched its newest global campaign, ‘Your Song Is On. The World Can Wait.,’ positioning music as the driving force behind more effective and enjoyable workouts. The campaign film draws on a familiar moment—when a song comes on and focus sharpens. Energy lifts, movement...
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
Singapore — Singapore-headquartered strategic communications and public affairs firm SW Strategies has been appointed as the official communications partner of Buds Theatre, a non-profit organisation focused on nurturing emerging creative talent and producing socially relevant works across Asia. The...
Indonesia – TEAM LEWIS has officially entered the Indonesian market with a new office in Jakarta, expanding its footprint across the Asia-Pacific region. Now its sixth market in the region, the Jakarta office joins the agency’s existing locations in Kuala Lumpur, Hong Kong, Beijing, Sydney, and its regional...
