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Category: Marketing

Tupperware Brands officially files for bankruptcy
Tupperware Brands officially files for bankruptcy
Posted on September 19, 2024
by Teddy Cambosa
According to the brand, they will seek court approval to continue operating during the proceedings and remains focused on providing its customers with its products through Tupperware sales consultants, retail partners and online. 
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Multiple short attentive exposures to ad better than single occurrence of sustained attention: report
Multiple short attentive exposures to ad better than single occurrence of sustained attention: report
Posted on September 18, 2024
by Fatima Baduria
London, United Kingdom – Multiple instances of short attentive exposure to an advertisement are more effective at driving brand results than having a single exposure with sustained attention, research by Havas Media Network claims. According to the study, a viewer’s frequency of exposure to an advertisement...
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agoda tpb PH
TPB Philippines teams up with Agoda to showcase local destinations worldwide
Posted on September 18, 2024
by Aliza Carmona
The Tourism Promotions Board (TPB) Philippines, an agency under the Department of Tourism (DOT) tasked with promoting the country as a premier travel destination, has partnered with digital travel platform Agoda to enhance the Philippines’ visibility on the global tourism stage.
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WE Communication’s latest health study highlights why reputation is more than just corporate ‘soft power’
WE Communications' latest health study highlights why reputation is more than just corporate ‘soft power’
Posted on September 18, 2024
by Teddy Cambosa
In said study, it highlighted that majority of physicians agree that disease-specific leadership (59%) and corporate reputation (58%) are very or extremely influential on which medicine they choose to prescribe. 
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SEA consumers prefer shopping on TikTok, Instagram, WhatsApp, citing convenience
SEA consumers prefer shopping on TikTok, Instagram, WhatsApp, citing convenience
Posted on September 18, 2024
by Fatima Baduria
Singapore – TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from martech company Netcore Cloud recently revealed.  While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90%...
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conferences (DATE V1)
MARKETECH APAC’s “What’s NEXT” series expands with more conferences to lead industry discussions in APAC
Posted on September 18, 2024
by Teddy Cambosa
MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
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Arla Foods Ingredents’ campaign inspires dairy manufacturers to create high-protein products
Arla Foods Ingredients’ campaign inspires dairy manufacturers to create high-protein products
Posted on September 18, 2024
by Teddy Cambosa
Moreover, the brand also demonstrates the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life and easier transportation.
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the-battle-cats-anniv-campaign
Join the hunt for the Spy Cat in 'The Battle Cats’ thrilling anniversary campaign 
Posted on September 18, 2024
by Aliza Carmona
Video game company PONOS has launched a thrilling spy-themed campaign to celebrate the 10th anniversary of the English edition of its hit tower defence mobile game, ‘The Battle Cats,’ inviting players to uncover a mysterious double agent and save the celebration.
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Clemenger BBDO welcomes new talents to bolster strategy team
Clemenger BBDO welcomes new talents to bolster strategy team
Posted on September 18, 2024
by Fatima Baduria
Jon Turton has been named experience strategy director, Vanessa Quincey as senior strategy director, Maya Mausli as head of product, and Brooke Thompson as head of strategy.
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Everyone’s a winner in Trust Bank’s all-new cashback card launch campaign
Everyone’s a winner in Trust Bank’s all-new cashback card launch campaign
Posted on September 17, 2024
by Teddy Cambosa
The campaign, created by the participation agency Iris Singapore in partnership with Havas Media Singapore, amplifies the launch of the Trust Cashback card which offers an experience of ease and transparency. 
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