Thailand – Shield Insurance is redefining the value of brokers in a new film campaign with creative agency VML Group Thailand. The film elevates the status of insurance brokers as more than just middlemen in the industry.
The film showcases how the job of brokers is not finished when they have sealed a contract with a customer. It extends to their assistance in future circumstances.
To highlight the responsibility of brokers, the film tells the story of a couple buying car insurance. From the moment of their purchase to an unfortunate car accident, the film empahises the brokers’ role as trusted advisors.
Directed by Teerapol Suneta, the film aims to depict the challenges of buying insurance.
Getting insurance is usually thought to be a tedious process of comprehending policies and comparing suitable options. Finding out if the insurance company can easily be contacted in case of an accident can also pose problems.
Shield Insurance is also known by its Thai name Prakan Tidloh. The name ‘Tidloh’ reflects its mission to protect and support its customers.
