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Category: Marketing

PERPLEXITY X RONALDO
Perplexity joins forces with Cristiano Ronaldo in new era of ‘performance-driven’ AI
Posted on December 9, 2025
by Sharona Nicole Semilla
California, United States — Perplexity has announced a global partnership with Cristiano Ronaldo, aligning the football icon’s long-standing commitment to discipline, consistency, and reinvention with the AI company’s philosophy of continuous learning.  Beyond being football’s all-time leading goal...
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Kia Footballco brand campaign world cup 2026
Kia puts youth inspiration and global unity at the core of new World Cup campaign
Posted on December 9, 2025
by Aliza Carmona
South Korea – Kia Corporation has unveiled a new global brand campaign, “Inspiration connects us all,” as it prepares for its role in the FIFA World Cup 2026, placing youth engagement and global connection at the centre of its messaging. A central feature of the campaign is the Kia Official Match Ball...
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Havas accelerates growth in ANZ with acquisition of independent media agency Kaimera
Havas accelerates growth in ANZ with acquisition of independent media agency Kaimera
Posted on December 9, 2025
by Teddy Cambosa
The acquisition will fold Kaimera’s leadership team, led by founders Nick Behr and Trent McMillan, into Havas Media Network.
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SPOTIFY WRAPPED CAMPAIGN
Spotify turns 2025 Wrapped into a worldwide ‘visual mixtape’
Posted on December 9, 2025
by Sharona Nicole Semilla
Stockholm, Sweden — Spotify has unwrapped its 2025 Wrapped campaign, introducing a bold creative refresh and expanded real-world experiences for listeners around the globe.  The campaign’s visual identity takes inspiration from analogue mixtapes, reimagining a year of listening as a modern “visual...
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MULLENLOWE MCCANN SG MERGER
McCann, MullenLowe unite to form integrated creative agency in Singapore
Posted on December 9, 2025
by Sharona Nicole Semilla
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic.  The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
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Coca-Cola Balikbayan programme
Coca-Cola brings back ‘Balikbayan programme’ for Filipino-Canadians
Posted on December 9, 2025
by Lyene Marie Darang
Manila, Philippines – Coca-Cola has relaunched its Balikbayan programme for a third consecutive year, offering Filipino-Canadians an opportunity to send packages to family and friends in the Philippines during the holiday season. The initiative, run in partnership with nine Sari-Sari stores across the...
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Ellerton & Co. marks 10th anniversary, launches creative studio to expand regional capabilities
Ellerton & Co. marks 10th anniversary, launches creative studio to expand regional capabilities
Posted on December 9, 2025
by Teddy Cambosa
The company said the new creative arm will bolster its visual storytelling offerings and complement its strategic communications and advisory services.
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Trapper Group unveils new content innovation arm to support social-first campaigns
Trapper Group unveils new content innovation arm to support social-first campaigns
Posted on December 9, 2025
by Teddy Cambosa
The new division is positioned to strengthen Sticky Rice’s capabilities in delivering socially driven campaigns by offering adaptable tools and services tailored to fast-moving digital platforms.
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Ascott unveils Asia’s first Chelsea-themed hotel suites at Jakarta fan event
Ascott unveils Asia’s first Chelsea-themed hotel suites at Jakarta fan event
Posted on December 8, 2025
by Teddy Cambosa
The Jakarta edition marked the third staging of the event and formed part of Ascott’s second season as Chelsea’s Official Hotels Partner.
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Wingstop prepares to enter Thailand following recent store milestone
Wingstop prepares to enter Thailand following recent store milestone
Posted on December 8, 2025
by Teddy Cambosa
The company said it reached the 3,000-store threshold at a record pace, adding nearly 800 outlets and expanding its international footprint by 50% over the past two years.
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