Category: Marketing
Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia. The initiative targets Indonesia, Malaysia,...
Indonesia – Nickelodeon Play Center has officially opened in two locations in Indonesia, following a licensing agreement between PLAY Culture Co., Ltd., PT Tematik Makmur Abadi, and Paramount to develop and operate the new family entertainment spaces. The centres introduce five themed worlds based on...
Bangkok, Thailand — Central Pattana has partnered with the Tourism Authority of Thailand and The Walt Disney (Thailand) to launch The Magical Stars, an 800-million-baht year-end campaign designed to boost Thailand’s economy and tourism through a large-scale festive experience running from November 14, ...
Bangkok, Thailand — BBDO Bangkok has delivered one of Thailand’s most dominant media moments of the year with I’m OK // Not OK, an experimental short-film music video produced with Flare Bangkok that reunites the lead actors from the 2004 film ‘Dear Dakanda’. The campaign inspired nine consecutive...
Paris, France – As part of its annual ‘Wishes’ tradition, Publicis Groupe has unveiled a new centennial film and documentary tracing the advertising holding company’s evolution over the past 100 years. Developed by Publicis Conseil, the agency founded by Marcel Bleustein Blanchet, the campaign follows...
The reports, which cover Q1 and Q2, track digital advertising expenditure across key formats and industry categories, providing a detailed overview of Malaysia’s digital advertising performance to date.
Delhi, India – Havas Media Network India has been awarded the integrated media mandate for Tata 1mg, a leading digital healthcare platform in India, following a competitive multi-agency pitch. The account will be jointly managed by PivotRoots, Havas Media Network India’s digital-first agency responsible...
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
Sydney, Australia — MILKLAB’s Coffee Shop Sets has gone national, with its latest sunrise edition taking over Brisbane’s Lina Rooftop and featuring rising talent DJ Cyril. As guests welcomed the sunrise, the rooftop crowd swapped cocktails for MILKLAB Oat Iced Lattes, underscoring growing demand...
Coffee culture has grown increasingly competitive over the years. Today, brands aren’t just selling caffeine—they’re serving “connection”. Whether it’s a morning ritual, a midday boost, or a comforting sip after a long day, coffee has always been tied to emotion. It’s how we express ourselves, share...
