Singapore – SeenThis, an adaptive streaming specialist, has expanded to Hong Kong as part of its further venture into North Asia. To oversee digital campaigns in Hong Kong and Taiwan, SeenThis appointed Angel Wong as commercial director.
Wong brings commercial and sales experience through her previous roles in adtech companies MOBKOI and PressLogic.
Wong’s appointment in Hong Kong is an opportunity for brands, according to SeenThis APAC vice president Tom Jones-Barlow. It allows brands in the region to get better outcomes in their video advertising through the company’s technology offerings.
Through the company’s streaming technology, advertisers can distribute high-quality video ads, ensuring rapid load times and optimal performance. With minimal data usage, brands can deliver better customer experience.
“Angel’s substantial experience in North Asia will propel the SeenThis footprint in the region, as brands and agencies increasingly realise that our instant video ad loading technology can deliver significant performance gains for marketers. We see a strong opportunity to create a leadership role in those markets as we are the only technology provider that can deliver ads via adaptive streaming on the open web,” Jones-Barlow said.
“We have worked with all the holding group agencies in the region as well as many technology partners and publishers, but the biggest achievements are the results we’ve delivered for brands. SeenThis is uniquely positioned to help marketers in APAC, where budgets can be tight, creative globally mandated and connections sometimes poor, let alone the fact that APAC is particularly exposed to the impacts of global warming,” Jones-Barlow added.
“We can make advertiser spend work harder, improve creative quality without increasing creative budgets, deliver ads instantly on any device or connection and reduce data use and CO2 while improving results. Next year we are eyeing further market expansion and we will continue to expand our relationships with local market agencies,” Jones-Barlow concluded.
As part of its expansion efforts, SeenThis recently launched its Japan office in September.
