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Category: Marketing

dentsu thailand toyota campaign road safety
Toyota tackles reckless driving with emotion-charged installations in new Dentsu Thailand campaign
Posted on June 3, 2025
by Aliza Carmona
Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss” that highlight the emotional consequences of speeding-related accidents. Carrying the message “The Faster You Go, The Faster You Lose”,...
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Samsung Electronics Singapore names Public Chemistry social media agency of record
Samsung Electronics Singapore names Publicis Chemistry social media agency of record
Posted on June 3, 2025
by Fatima Baduria
Samsung Electronics Singapore has tapped Publicis Chemistry Singapore as its new social media agency of record.
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OMD named media agency of record for Under Armour across APAC
OMD named media agency of record for Under Armour across APAC
Posted on June 3, 2025
by Teddy Cambosa
Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong. 
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tiktok shop layoff indonesia tokopedia
TikTok Shop reportedly reduces workforce in Indonesia post-Tokopedia merger
Posted on June 3, 2025
by Aliza Carmona
Indonesia – TikTok Shop, the e-commerce arm of ByteDance Ltd., is cutting several hundred jobs in Indonesia as part of a restructuring effort following its acquisition of Tokopedia’s operations from local tech group GoTo. According to a report from Bloomberg, which cited sources familiar with the matter,...
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Carlsberg celebrates Bornean heritage with artist-edition cans, festive campaign via Havas MY
Carlsberg celebrates Bornean heritage with artist-edition cans, festive campaign via Havas MY
Posted on June 3, 2025
by Teddy Cambosa
Timed to coincide with the Harvest Festivals of Gawai and Kaamatan, the 2025 campaign pays tribute to rice — not only as a staple crop, but as a powerful symbol of unity, gratitude, and tradition in Borneo.
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APACD to integrate with PRCA to strengthen regional PR community
APACD to integrate with PRCA to strengthen regional PR community
Posted on June 3, 2025
by Teddy Cambosa
The move aims to enhance collaboration, capability-building, and professional development opportunities for corporate affairs and communications leaders across Asia-Pacific.
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M+C Saatchi Group appoints Karen Boswell as global CEO of digital experience, performance & consulting
M+C Saatchi Group appoints Karen Boswell as global CEO of digital experience, performance & consulting
Posted on June 3, 2025
by Teddy Cambosa
Boswell will join the company in July 2025, taking charge of its media and consulting operations, as well as its growing Intelligence unit.
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agoda ai vacation planner
Agoda launches AI-powered vacation planner in India in collaboration with Google
Posted on June 3, 2025
by Aliza Carmona
India – As part of its latest campaign, Agoda has unveiled an AI-driven vacation planner for Indian travellers, created in partnership with Google AI. Developed using Google’s Gemini and Imagen models, the new tool combines AI-driven natural language understanding with Agoda’s global inventory of travel...
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KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
Posted on June 2, 2025
by Fatima Baduria
KFC Thailand has partnered with popular character Butterbear to introduce ‘Nong Noey’ as the ‘Daughter of KFC Thailand.’
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blue digital life insurance brand campaign
Blue launches new brand campaign to simplify insurance with humor and digital ease
Posted on June 2, 2025
by Aliza Carmona
Hong Kong – Digital life insurer Blue has launched a new brand campaign that uses humour to depict the simplification of insurance processes through its online platform, while continuing to feature the tagline, “Choose Blue, insurance is that simple.” The campaign begins with a video advertisement that...
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