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Category: Marketing

Visa’s new campaign film with Laufey highlights brand’s goal of making travel effortless
Visa’s new campaign film with Laufey highlights brand’s goal of making travel effortless
Posted on May 25, 2026
by Teddy Cambosa
Danielle said that when they partner with artists like Laufey, their focus is always on creating experiences that feel authentic and meaningful for fans – enabling them to experience Laufey’s story–in this instance–her journey, and beliefs in ways that only Visa can do.
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kenji yano dentsu apac appointment
Dentsu names Kenji Yano APAC Chief Client Officer for Japanese client business 
Posted on May 25, 2026
by Aliza Carmona
Japan – Dentsu has appointed Kenji Yano as APAC Chief Client Officer for Japanese clients, reinforcing its leadership focus on Japan-headquartered accounts across the region. Yano brings 28 years of experience with dentsu across Japan and APAC and has a track record in client leadership, cross-market...
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HK Express Aiwarys Ping On Buns main
HK Express partners with Kwok Kam Kee to bring ‘Ping On’ buns to inbound flights
Posted on May 25, 2026
by Aliza Carmona
Hong Kong – HK Express has partnered with Kwok Kam Kee to offer passengers on selected inbound flights custom-made “Ping On” buns inspired by Hong Kong’s annual Cheung Chau Bun Festival.  The activation was designed to bring elements of the traditional festival onboard, with the “Ping On” buns symbolising...
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[Appointment] Mark Teal x Koto
Koto appoints Mark Teal as APAC director to anchor SEA push with Singapore expansion
Posted on May 25, 2026
by Sharona Nicole Semilla
Singapore – Veteran agency executive Mark Teal is returning to the centre of Singapore’s advertising circuit, this time to steer Southeast Asia growth for global creative studio Koto as the firm opens its first office in the city-state. Teal, whose career spans Ogilvy & Mather, DigitasLBi, Wunderman...
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Ticketmaster enters Philippine market through partnership with SM Prime
Ticketmaster enters Philippine market through partnership with SM Prime
Posted on May 23, 2026
by Teddy Cambosa
SM Ticketmaster combines Ticketmaster’s ticketing technology and fraud prevention capabilities with SM Prime’s local market experience and operations.
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‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
Posted on May 22, 2026
by Teddy Cambosa
The campaign was done alongside Kaki Sosial, the dedicated social content studio of Ballsy Group.
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Spritzer Flow with Joy brand refresh main
Spritzer launches ‘Flow With Joy’ in first major brand refresh in decades
Posted on May 22, 2026
by Aliza Carmona
Malaysia – As part of its first major brand refresh in decades, Spritzer has launched ‘FLOW WITH JOY’, a new brand movement aimed at positioning the company beyond hydration and into the broader everyday wellness space. Developed in collaboration with JUNO, the campaign marks a strategic shift for Spritzer...
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team lewis SG new office main
TEAM LEWIS expands Singapore operations with new state-of-the-art production studio
Posted on May 22, 2026
by Aliza Carmona
Singapore – Global marketing agency TEAM LEWIS Singapore has opened its new office at Orchard Gateway @ Emerald, featuring a state-of-the-art creative studio designed to support its global client base. The Singapore studio includes a 5.4m x 2.8m LED wall and marks the agency’s second studio investment...
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A&W Malaysia social media ACTSTITUDE
A&W Malaysia hands social media retainer to ACTSTITUDE
Posted on May 22, 2026
by Aliza Carmona
Malaysia – A&W Malaysia has appointed ACTSTITUDE as its social media agency to manage its digital platforms and support brand campaign execution. As part of the remit, the agency will be responsible for managing A&W Malaysia’s digital platforms, including Facebook, Instagram, TikTok, the website,...
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Little Caesars MY launch main
Little Caesars brings HOT-N-READY menu to Malaysia with first store launch in May 2026
Posted on May 22, 2026
by Aliza Carmona
Malaysia – US pizza chain Little Caesars is set to enter Malaysia with its first restaurant scheduled to open in Damansara on May 24, 2026. The first outlet will be located at 39G, Jalan SS 21/37, Damansara Utama, 47400 Petaling Jaya, Selangor. Additional locations are expected to open in the following...
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