Category: Marketing
At the centre of the “Kasi Tune” campaign is a film set around a café conversation, where a woman describes her “ideal guy”, before the audience realises she is actually referring to her network experience. The line “This one… dah Kasi Tune” anchors the narrative.
According to the organisations, the refreshed platform aims to strengthen audience engagement and support participation in fundraising activities tied to the event.
Australia – NESCAFÉ has launched its new masterbrand campaign, “Make Your World”, celebrating the small, shared coffee moments that bring people together. Developed with Saatchi & Saatchi Australia, the brand-first initiative shifts focus to everyday interactions and quiet moments of connection,...
According to the company, the campaign focuses on real-life narratives and personal experiences rather than traditional product-focused advertising.
Hong Kong – Vitasoy has launched a new campaign for VITA Cold Brew No Sugar Tea, rolling out an immersive takeover across Hong Kong’s commuter hubs to connect with the city’s urban working crowd. In partnership with Carat Hong Kong, the integrated campaign highlights the tea’s refreshing and no-burden...
Manila, Philippines – Capturing beauty in the digital age, HONOR Philippines recently partnered with the Miss Universe Philippines organisation, bringing the pageant’s digital community to a more dynamic and technologically advanced landscape. Speaking on how the partnership started, HONOR PH’s Brand...
![[Initiative] Siam Piwat x NEXTOPIA](https://marketech-apac.com/wp-content/uploads/2026/05/Initiative-Siam-Piwat-x-NEXTOPIA.jpg)
Bangkok, Thailand – In Bangkok’s increasingly crowded battle for tourist wallets and consumer attention, Siam Piwat Group is making a larger wager: that the future of retail will depend as much on climate credentials as luxury brands and foot traffic. The Thai retail giant has unveiled NEXTOPIA at Siam...
The study attributes the region’s strong position to connectivity, cultural diversity, established Halal infrastructure and proximity between major Muslim source markets and destinations.
Hong Kong – MSL Hong Kong has appointed Jojo Choi as Executive Director, promoting her from Senior Director, a role she has held since joining the agency in 2023. In her new role, Jojo will oversee the Hong Kong market and support selected regional initiatives across APAC and, where relevant, globally....
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
