TM launches heartfelt campaign to decode elders’ wisdom this Chinese New Year

Malaysia – Local telco provider TM and creative firm VML have jointly launched a touching campaign in 2024 to clarify the real meaning behind elderly relatives' ostensibly foolish remarks made during Chinese New Year. The purpose of this campaign was to raise awareness among viewers nationwide of the brand's Unifi...

Quantcast announces new key appointments amidst continued expansion to ANZ, APAC

USA – Quantcast, a global advertising technology company, announced three new appointments to its APAC sales team today, following its continuous expansion efforts in Australia and Southeast Asia. All of the appointments will take effect immediately. Alara Yenisey joins ANZ as client success manager, while Koh ChewHoi and Amanda Soh...

Agency Leadership Decoded: Content Collision’s Enricko Lukman on creating a connected and transparent workplace

Indonesian PR agency Content Collision’s goal is to elevate brand reputations to the next level, and for co-founder Enricko Lukman, this goal is only made possible with a workplace that values transparency, being results-driven, and radical candour. For Enricko, these values create a workplace that effectively brings out the best...

Amplify announces multiple appointments, promotions for Australia office

Australia – Amplify, the creator economy agency, is expanding its Australian staff. They have promoted Sonja Stindl to the new position of general manager and appointed Ben Somers as partnerships director, among other new personnel. In order to further the goal within the Australian team, Stindl will work closely with...

Simone Takasaki joins BMF as new head of creative services and integrated production

Australia – BMF has announced the appointment of Simone Takasaki in the newly created role of head of creative services and integrated production. Takasaki is formerly with Google APAC as the head of production and brand studio, spending three-and-a-half years leading its production offering for its brand studio and nine...

Ex-TechCrunch senior reporter Catherine Shu named as The PR Group new director of content and media

Sydney, Australia – Regional technology public relations agency The PR Group has announced the appointment of former TechCrunch senior reporter Catherine Shu as its new director of content and media. In her new role, Shu will be based in Taiwan and will work closely with the VC and technology ecosystem....

Wunderman Thompson’s Sheung Yan Lo bids adieu to marketing industry after three decades

Hong Kong – Sheung Yan Lo, most recently the chief creative officer for Asia-Pacific at Wunderman Thompson, has announced that he is leaving the marketing industry after over three decades of service. In his announcement, he notes that in the next chapter, he plans to spend more time with his...

Bonzai launches premium digital ad format ‘Fillboard’ to improve ad viewability, user experience

Singapore – Bonzai, the creative automation platform, has launched its latest service, Fillboard, a premium digital ad format designed to improve viewability and user experience (UX) for advertising served on desktop, tablet, and mobile platforms. With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in...

Oyie Pingol on recent Jollibee Group of Companies’ appointment, what’s next for the QSR industry this 2024

Philippines – Oyie Pingol has announced that she has been appointed by the Jollibee Group of Companies as their new global media head. In an exclusive interview with MARKETECH APAC, Pingol stated that she will spearhead the evolution and implementation of media planning strategies within the Jollibee Group, encompassing diverse...

Venturi Partners backs PH DALI Discount store chain with $25m investment to fuel growth

Singapore – Growth equity firm Venturi Partners announced it has invested a total of $25 million in DALI Discount, a rapidly expanding hard discount chain operating in the Philippines, to help support its growth and expansion. The firm’s investment is set to further accelerate DALI’s ambitious expansion plans to fulfil...