Category: Marketing
Rather than waiting for the industry to self-correct, several agencies have built internal processes designed to reduce their exposure before payment delays become a crisis.
Part of the broader NEXT Awards Series, the NEXT Awards Malaysia 2026 continues to champion marketing innovation, creativity, and effectiveness, recognising the people, teams, and ideas driving the industry forward.
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to bring a fresh creative identity to the iconic juice brand! Created in partnership with creative agency FIG, the campaign introduces a vibrant tropical world...
According to the agency, the decision to launch under the Golin Ketchum name was made to reflect the histories and reputations of both organisations.
![[Media] Aleph x FIFA World Cup 2026 PH](https://marketech-apac.com/wp-content/uploads/2026/06/Media-Aleph-x-FIFA-World-Cup-2026-PH.jpg)
Manila, Philippines – As the FIFA World Cup 2026 prepares to kick off on June 12, global digital advertising company Aleph has unveiled a multichannel distribution model designed to bring the tournament closer to football fans across the Philippines. As the official media rights distributor of the FIFA...
Kuala Lumpur, Malaysia — Red Bull Malaysia has launched ‘Red Bull Next Generation,’ a new regional athlete development platform under TCP Group, aimed at supporting and elevating the next generation of sporting talent across Southeast Asia. Launching first in Malaysia and Indonesia, the major youth-focused...
![[Rebrand] DDB Group Philippines Rebrands as GGC Group Asia](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-Philippines-Rebrands-as-GGC-Group-Asia.jpg)
Manila, Philippines – Formerly known as DDB Group Philippines, the advertising and marketing communications group has rebranded as GGC Group Asia, marking its transition into an independent regional network following the global retirement of the DDB brand. The move comes after Omnicom Group announced...
Philippines – Jollibee Foods Corporation (JFC) said its evaluation of options for the international business listing remains ongoing, as it responded to reports suggesting a possible change in IPO destination from the United States to Hong Kong. In a correspondence to The Philippine Stock Exchange, Inc....
Hong Kong – AS Watson Group and L’Oréal Paris have announced the rollout of their first exclusive co-created beauty product, marking a new step in retailer–brand collaboration. Developed, produced and launched exclusively for AS Watson Group, the L’Oréal Paris Infallible Setting Mist Cherry Edition is...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)