Category: Marketing
Manila, Philippines – Advertising agency TBWA\Santiago Mangada Puno has been appointed lead creative agency for Reckitt Mead Johnson Nutrition across ASEAN, following a regional pitch concluded late last year. The appointment covers the ASEAN creative mandate for the Enfagrow brand, as well as the Lactum...
South Korea – Starbucks Korea CEO Sohn Jeong-hyun has been dismissed following backlash over a promotional campaign that drew criticism for allegedly referencing painful moments in South Korea’s democratisation history. According to Korea JoongAng Daily, Shinsegae Group Chairman Chung Yong-jin ordered...
As of this writing, H&M currently operates six outlets across Singapore.
Hong Kong – Wellcome has launched a new campaign, “Love in Every Case”, aimed at positioning its Wellcome app as a key destination for case deals, highlighting value, convenience, and a wider product assortment to drive customer engagement and purchases. The campaign centres on framing case deals around...
Indonesia – PT Bank Danamon Indonesia Tbk (Danamon) has signed a memorandum of understanding with MUFG Bank to explore the potential integration of its operations with MUFG’s Jakarta branch, marking a move to strengthen the group’s banking presence in Indonesia. The proposed integration remains subject...
The appointment follows a competitive pitch process, concluded recently, facilitated by global consultancy Ebiquity.
Thailand – Honda, in partnership with Dentsu Thailand, has launched a new campaign aimed at improving motorcycle passenger safety through the introduction of ‘Inner Cap’ liners designed to address helmet hygiene concerns and encourage helmet use among passengers. The campaign introduces the Honda Inner...
The partnership is designed to offer clients greater agility, speed and customised go-to-market solutions through a single, accountable, platform-agnostic ecosystem.
Singapore – Johnson & Johnson has launched the interactive “Gut Tunnel” experience in Singapore, alongside Asia Pacific education programmes, to encourage people living with inflammatory bowel disease (IBD) to pursue endoscopic remission—a key but under-recognised treatment goal—under its Dual Control...
France – Publicis Groupe has entered into an agreement to acquire LiveRamp in a $2.2 billion all-cash deal, expanding its addressable market and prompting an upward revision of its 2027–2028 financial targets. The deal values LiveRamp at a total enterprise value of $2.2 billion and strengthens Publicis...
