Category: Marketing
![[Agency Appointment] Havas Red x Farmsafe AU](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Havas-Red-x-Farmsafe-AU.jpg)
Brisbane, Australia – As fatalities and serious injuries on Australian farms continue climbing, Farmsafe Australia is turning to behavioural marketing in an attempt to shift long-entrenched attitudes across the country’s agricultural sector. The organisation has appointed Havas Red Brisbane to lead two...
Thailand – MARKETECH APAC has unveiled the initial line-up of the jury panel for the NEXT Awards Thailand 2026, marking the inaugural launch of the awards programme in the Thai market. The panel brings together a cross-section of senior marketing, brand, and customer experience leaders tasked with evaluating...
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
Malaysia – TikTok Shop Mall has rolled out a refreshed visual identity anchored on the elevated “Pocket Mall” brand asset as part of a new design system developed with JUNO to create a more cohesive and recognisable brand presence across its campaigns and platform touchpoints. As part of the refresh,...
![[Campaign Film] UOB x Make Tomorrow Yours](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Film-UOB-x-Make-Tomorrow-Yours.jpg)
Singapore – UOB has launched a new regional brand platform for its personal financial services business, rolling out an emotional campaign centred on ambition, sacrifice, and the difficult choices tied to personal growth. Created with BBH Singapore, the campaign introduces “Make Tomorrow Yours”, a long-term...
LNY is a peak consumption period, but also one of the most cluttered. The goal was clear: maximise reach and ensure foodpanda groceries stayed top-of-mind as households prepared for celebrations.
Hong Kong – Okamoto Hong Kong has partnered with K2 digital for a campaign promoting the newly launched 0.03 Lubricant Travel Pack, centred on a neon-pink truck activation designed to generate organic online attention. Ahead of the official rollout, commuters in Hong Kong spotted a neon-pink truck featuring...
The race will also include themed race essentials such as drawstring bags, finisher’s towels, medals and race bibs featuring Disney characters.
Australia – MC&V has secured new business from Canva and Canteen, as brands increasingly look for partners capable of integrating generative AI into commercial production workflows. The wins come as the industry shifts from experimenting with AI-generated content to building scalable production systems...
Australia – As part of its return as a major partner of Vivid Sydney, Samsung Electronics has launched Sky Portal Studio, an interactive installation showcasing the creative and camera capabilities of the Galaxy S26 Ultra. Located at First Fleet Park in The Rocks, the activation features a series of...
