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Category: Global

Pepsi takes cues from old branding in latest visual identity, logo revamp
Pepsi takes cues from old branding in latest visual identity, logo revamp
Posted on March 29, 2023
by Teddy Cambosa
The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.
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Vonage announces AI acceleration suite for app development
Vonage announces AI acceleration suite for app development
Posted on March 29, 2023
by Teddy Cambosa
The new AI suite allows businesses and developers to deploy omnichannel customer journeys that use the power of AI and customer data.
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Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Posted on March 24, 2023
by Maureen Basa
Zendesk and AWS' partnership aims to help businesses provide faster, tailored conversational experiences to customers across all channels.
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Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Posted on March 23, 2023
by Teddy Cambosa
Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations.
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Emily Chang Wunderman Featured Img
Ex-McCann Emily Chang joins Wunderman Thompson as CEO of West Coast region
Posted on March 22, 2023
by Jamaica Marciano
Prior to joining Wunderman Thompson, Emily Chang also held the CEO position at McCann Worldgroup in China.
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Indie agency Awaken to build performance media expertise via Agnes Media acquisition
Indie agency Awaken to build performance media expertise via Agnes Media acquisition
Posted on March 22, 2023
by Maureen Basa
The acquisition includes the transfer of Agnes Media’s client stable, three senior staff members, and several contractors to Awaken.
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Adobe announces new generative AI models to improve CX delivery for businesses
Adobe announces new generative AI models to improve CX delivery for businesses
Posted on March 22, 2023
by Teddy Cambosa
The new AI models will be part of Adobe Sensei’s collection of enterprise applications which enables customers to work and collaborate in new ways.
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PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
Posted on March 21, 2023
by Teddy Cambosa
In his new role, Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.
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Sprinklr
Around 60% of brands struggle with ineffective AI for customer service
Posted on March 17, 2023
by Teddy Cambosa
According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.
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Storyblok
Forrester: Storyblok’s CMS provides customers with ideal ROI on content operation modernisation
Posted on March 16, 2023
by Teddy Cambosa
According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees
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