Category: Global
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Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.
Magnite, an online advertising technology firm, has unveiled its new automated wrapper management feature within Demand Manager, designed to significantly boost revenue and operational efficiency for publishers.
Envato, the online community for digital creative assets and templates, has launched a new visual brand identity, signalling a strategic transformation following its acquisition by Shutterstock.
Following their partnership launch last year, GroupM, WPP’s media investment group, has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool, resulting in carbon emission reductions equivalent to charging over 15 million smartphones.
Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global leader in performance advertising, in a $1 billion transaction.
This enhancement to ‘Quality Attention’ continues IAS’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the ‘Quality Attention’ model has improved accuracy of the correlation between attention scores and...
With ‘impact.com/advocate,’ brands can build flexible, fully automated referral marketing programs that are straightforward to manage and easy for their customers to use.
For the latest thought leadership in our "E-Commerce Marketing Series," Vikram Kharvi, CEO of Bloomingdale PR, discusses how AI has revolutionized e-commerce by enhancing customer experiences and stresses the need for balanced hyper-personalization to preserve the customers’ joy of shopping.
Publicis Groupe has entered into a definitive agreement to acquire Influential, the influencer marketing platform and company known for authentically connecting brands to audiences through the development, deployment, and optimisation of creator-driven digital campaigns.
