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Category: Global

DP Global shows off McLaren F1 partnership in new film set in Singapore
DP World shows off McLaren F1 partnership in new film set in Singapore
Posted on September 17, 2024
by Teddy Cambosa
The film, aptly titled “Every Second Counts”, showcases the partnership’s dedication to excellence–through meticulous preparation and pushing the boundaries of elite performance–traits reflected by DP World in its ambition to transform the future of global trade.
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viooh-prdooh-study
Global prDOOH investment set to surge by 35% over next 18 months: report
Posted on September 17, 2024
by Aliza Carmona
Nearly one in three campaigns (27%) over the past 18 months have incorporated programmatic digital out-of-home (prDOOH), with this figure expected to increase to an average of 35% in the next 18 months, a recent study by VIOOH revealed.
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Global healthcare company Haleon selects PubMatic as supply optimisation partner
Global healthcare company Haleon selects PubMatic as supply optimisation partner
Posted on September 17, 2024
by Teddy Cambosa
PubMatic has been selected by Haleon as a preferred supply partner to increase efficiency and streamline access to video, display, and connected TV (CTV) inventory globally, while also making media investments more sustainable. 
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Virgin Active condemns wellness ‘fakefluencers’ in first global campaign
Virgin Active condemns wellness ‘fakefluencers’ in first global campaign
Posted on September 16, 2024
by Aliza Carmona
Instead of succumbing to misleading beliefs, the campaign encourages people to be healthy through a community of real people with realistic health goals and practices.
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Google’s confidential matching for advertisers aim to securely manage data privacy
Google’s confidential matching for advertisers aim to securely manage data privacy
Posted on September 16, 2024
by Teddy Cambosa
According to Google, the use of confidential computing means added protections for their customers’ information that are secure by default. Other technical assurances include transparency into a product’s code and the ability to receive proof, known as “attestation,” that data is processed as intend...
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Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Posted on September 13, 2024
by Aliza Carmona
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
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7UP’s new global campaign, refreshed brand platform focuses on elevating mixology game
7UP’s new global campaign, refreshed brand platform focuses on elevating mixology game
Posted on September 12, 2024
by Teddy Cambosa
7UP is celebrating this creative expression, reiterating its role within social occasions by cementing itself as the go-to drink for crafting refreshing mixes to round out any gathering – becoming the perfect partner for the next wave of social enjoyment.
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Canva promotes workplace productivity in latest brand campaign
Canva promotes workplace productivity in latest brand campaign 
Posted on September 11, 2024
by Aliza Carmona
The campaign features seven Canva users from different industries, highlighting how they use the platform to achieve their professional goals.
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X appoints Angela Zepeda as global head of marketing
X appoints Angela Zepeda as global head of marketing
Posted on September 10, 2024
by Aliza Carmona
With expertise in digital marketing, Zepeda has handled senior roles prior to gaining her post at X. 
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mccann-aor-for-pero-nastro
McCann Worldgroup wins global creative account for Peroni Nastro Azzurro
Posted on September 10, 2024
by Aliza Carmona
After a competitive pitch organised by AAR, McCann Worldgroup, led by McCann London, has been appointed as the new global agency of record (AOR) for Peroni Nastro Azzurro, the premium Italian lager.
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