Category: Global
Adobe Firefly will become the premier generative AI partner for Google Bard, powering and highlighting text-to-image capabilities.
Through Unruly, Tremor International's SSP, buyers can access Green Media Product (GMP) curated deals – powered by Scope3 data – across premium display, video, and CTV.
Google’s previous advertising solutions architect Mathew Pretel joins Cartelux to support the company’s next growth phase.
Built leveraging technology from PubMatic’s 2022 acquisition of Martin, ‘Activate’ is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.
Minute Maid’s first global marketing campaign will feature the new look alongside messaging that invites consumers to ‘slow down and refresh’.
L’Oréal partnered with Tonic Worldwide to grow its business by optimising consumer journeys across various e-tailer platforms.
The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.
Unruly and TCL FFALCON will provide advertisers with the opportunity to deliver impactful and relevant ads to audiences across the US, Europe, and APAC.
IAS will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with greater safety and suitability tools.
Lee said that in his new role, he will be overseeing the fast food chain’s international regions outside of the US. These markets include Latin America, Europe, Middle East and Asia.
