Category: Global
These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth.
Omnicom has unveiled the Omnicom Advertising Group (OAG), a new global entity that consolidates top creative networks BBDO, DDB, and TBWA with premier agencies from the Advertising Collective, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman.
Meta also clarified that Meta’s first-party AR effects will remain, and users will be able to access them on Facebook, Instagram and Messenger.
Taboola's Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.
British American filmmaker Indigo Bates has joined electriclime°’s director roster.
Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL...
To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.
With Relay, customer service teams can improve targeting and personalisation by using dynamic content and targeted audience data, creating custom messaging templates, and boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk.
With the introduction of OpenAI’s SearchGPT prototype, the company is testing new search features that make finding information and reliable content sources faster and more intuitive.
