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Category: Global

ampverse pulse launch
Ampverse Group unveils full-service marketing agency for gaming, ‘Ampverse Pulse’
Posted on September 26, 2024
by Aliza Carmona
Ampverse Group has launched ‘Ampverse Pulse,’ a full-service next-gen marketing agency designed to transform brand engagement with the booming gaming and entertainment communities in Southeast Asia, India, and MENA.
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Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers 
Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers
Posted on September 25, 2024
by Aliza Carmona
Singapore – Adjust, a measurement and analytics company, has launched ‘TrueLink,’ a solution designed to streamline mobile application marketers’ deep links management. Its launch across Southeast Asia, India, and other countries enables marketers to drive in-app engagements. Adjust’s TrueLink allows...
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the-desk-break-asics
Brian Cox urges office workers to take desk breaks in ASICS’ new mental health campaign
Posted on September 25, 2024
by Aliza Carmona
ASICS has unveiled a new campaign featuring actor Brian Cox, warning of the mental health risks posed by uninterrupted desk work and urging employees to take a #deskbreak to boost their well-being through movement.
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FC Barcelona pays tribute to deaf community with Barça Anthem performed in sign language 
FC Barcelona pays tribute to deaf community with Barça Anthem performed in sign language
Posted on September 25, 2024
by Aliza Carmona
Barcelona, Spain – Football club FC Barcelona pays tribute to the deaf community through a performance of the Barça anthem in sign language during a match. The game at the Estadi Olímpic Lluís Companys served as a platform to celebrate International Week of the Deaf and International Sign Language Day. ...
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Taboola extends partnership with Xiaomi’s international internet business arrm
Taboola extends partnership with Xiaomi’s international internet business arm
Posted on September 25, 2024
by Teddy Cambosa
As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices, connecting consumers with relevant and engaging content from publishers.
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Netcore Cloud appoints Siddharth Gopalkrishnan as chief operating officer
Netcore Cloud appoints Siddharth Gopalkrishnan as chief operating officer
Posted on September 24, 2024
by Teddy Cambosa
He will also work to enhance operational efficiency and foster strategic partnerships to further expand Netcore Cloud's presence in global markets.
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L’Oreal Paris encourages women to define their self-worth in new ‘I’m Worth It’ campaign
L’Oreal Paris encourages women to define their self-worth in new ‘I’m Worth It’ campaign
Posted on September 24, 2024
by Aliza Carmona
Mumbai, India – Cosmetics brand L’Oreal Paris empowers women to define their self-worth in its latest ‘I’m Worth It’ campaign with McCann India. Starring Bollywood actress Alia Bhatt, the film campaign persuades women to ignore societal standards that hinder them from their aspirations.  The campaign...
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twilio rcs global
Twilio expands RCS messaging to strengthen branded communications globally
Posted on September 23, 2024
by Aliza Carmona
Twilio, the customer engagement platform known for delivering real-time, personalised experiences, has launched ‘Rich Communication Services (RCS)’ messaging globally through its programmable messaging and verify APIs, offering businesses enhanced branded communication and seamless customer trust-building...
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Ibis encourages travellers to ‘Go get it’ in latest brand campaign celebrating 50th anniversary
Ibis encourages travellers to ‘Go get it’ in latest brand campaign celebrating 50th anniversary
Posted on September 20, 2024
by Aliza Carmona
Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all. Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of...
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paypal new brand look
PayPal unveils new brand identity; signalling simplified and modern future look 
Posted on September 20, 2024
by Aliza Carmona
Multinational financial technology leader PayPal has unveiled a new brand identity designed to unify its image and reflect its mission of revolutionising global commerce, in collaboration with design firm Pentagram.
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