Category: Global
Vistar Media has appointed Sean Cheyney as its new global head of retail media, tasking him with leading the company's retail media strategy and strengthening its position within the expanding retail media ecosystem.
Heineken has joined forces with creative agency LePub for a new global campaign aimed at encouraging concertgoers to minimise phone use on the dance floor and fully embrace memorable moments.
This unified marketing platform, powered by industry-leading intelligence, enables Interpublic companies to drive marketing performance in real time for clients across all media channels and touchpoints, while building brands for long-term success.
Harnessing the insight from the survey, Tiger Beer and Manchester United, have committed to delivering experiences to deepen the connection between the fans and the club.
This feature brings together desktop, mobile, and app display inventory into a single line item, making it easier to launch and monitor reporting.
The identity solutions can be accessed through Yahoo’s launch partners Amazon Publisher Services, InMobi Advertising, Magnite, and Pubmatic.
Inspired by the brand's future direction, and with a brief to align its tradition and unique culture, Jellyfish was responsible for creating an updated tone of voice reflecting Japan Airlines’ commitment to providing exceptional experiences, reliability and Japanese hospitality.
For the company, ‘ Sitecore Stream’ represents market-leading innovation and fulfillment of its vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today.
The launch of ‘GenStudio for Performance Marketing’ aims to meet the rising demand for personalised and effective content across channels.
The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings.
