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Category: Global

Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Posted on October 10, 2024
by Fatima Baduria
The collaboration aims to promote the use of generative AI and Microsoft Azure, a cloud computing platform.
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WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
Posted on October 9, 2024
by Teddy Cambosa
Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.
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TikTok unveils new performance advertising solutions to help brands drive business outcomes
TikTok unveils new performance advertising solutions to help brands drive business outcomes
Posted on October 8, 2024
by Fatima Baduria
Its new solutions include automated performance tools, additional measurement capabilities, and privacy technologies.
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Meta launches AI video generation tool ‘Movie Gen’
Meta launches AI video generation tool ‘Movie Gen’
Posted on October 8, 2024
by Teddy Cambosa
In a blog post, Meta stated that ‘Movie Gen’ has four capabilities: video generation, personalised video generation, precise video editing, and audio generation. According to the post, they have trained these models on a combination of licensed and publicly available datasets.
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CNN, Reuters latest media organisations to launch digital paywalls
CNN, Reuters latest media organisations to launch digital paywalls
Posted on October 7, 2024
by Teddy Cambosa
For CNN, users will have to pay US$3.99 per month while Reuters will charge US$1 per week. It is worth noting that both news organisations will offer a certain number of free articles per month before offering the digital paywall once they reach that threshold–albeit currently unidentified.
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Honda’s new brand campaign highlights how failure is a defining feature of success
Honda’s new brand campaign highlights how failure is a defining feature of success
Posted on October 7, 2024
by Teddy Cambosa
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve...
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Experian completes acquisition of illion for A$820m
Experian completes acquisition of illion for A$820m
Posted on October 7, 2024
by Teddy Cambosa
The acquisition and integration of illion’s 500-person team, data, software and intellectual property into Experian will create a unified business that brings together complementary capabilities, assets, people and customers. 
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TUMI rolls out Turin collection in new campaign featuring Lando Norris
TUMI rolls out Turin collection in new campaign featuring Lando Norris
Posted on October 4, 2024
by Teddy Cambosa
The campaign highlights Lando’s unapologetically playful spirit as he seamlessly balances the world of fast-paced sports with laidback luxury, all while keeping TUMI as his constant companion. 
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Formula 1, LVMH sign 10-year global partnership
Formula 1, LVMH sign 10-year global partnership
Posted on October 3, 2024
by Teddy Cambosa
The collaboration will focus on creating unique experiences that blend the excitement of Formula 1 with the elegance and tradition of LVMH's brands.
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LG Electronics to launch ‘Boom Boom Pow’ global music festival featuring street performers 
LG Electronics to launch ‘Boom Boom Pow’ global music festival featuring street performers 
Posted on October 3, 2024
by Fatima Baduria
Dedicated to the Black Eyed Peas hit, the festival will feature artists covering the same song simultaneously across nine countries.
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