Melbourne, Australia – Amperity has been recognised as one of the Customer Data Platform Leaders in the 2025 Modern Marketing Data Stack Report of Snowflake, an artificial intelligence (AI) data cloud company.
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
The Modern Marketing Data Stack report identifies the technologies, tools, and platforms that Snowflake’s customers use. It aims to show how marketers and advertisers can use the Snowflake AI Data Cloud along with partner solutions.
The report highlights the contributing factors leading to a departure from the martech ecosystem, combining AI, data gravity, and privacy. It shows how this paradigm shift has given rise to new marketing trends in the industry.
Analysing customers’ usage patterns, Snowflake identified technology categories that organisations consider when forming marketing data stacks.
The categories under marketing and advertising tools and platforms include tools for analytics, data enrichment, identity management, customer data and engagement, programmatic solutions, and performance measurement. Meanwhile, the categories under data tools and platforms include data integration, data privacy management, and business intelligence.
The report highlights the AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. It also shows how Snowflake customers enable data-driven marketing strategies through the technologies.
“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalise on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides. Amperity has distinguished itself as a leader in the Customer Data Platform category by transforming its approach to AI-driven data management. This empowers our joint customers to unify and activate high-quality customer data at scale within Snowflake’s AI Data Cloud, maximising their marketing budget efficiency and activation effectiveness,” Denise Persson, chief marketing officer at Snowflake, said.
Curt Lockton, senior vice president of partnerships at Amperity, commented, “We are honored to be recognised as a leader in the Customer Data Platform category by Snowflake. This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data. By enabling brands to create a true 360-degree view of their customers, Amperity and Snowflake are ushering in a new phase of data-driven marketing, turning deep insights into actionable strategies, driving enhanced engagement, stronger loyalty, and substantial revenue growth.”
