Category: Global
United States – Dove has debuted its Y2K-inspired ‘Hot Like Us’ campaign during the 2026 Grammy Awards, marking the latest evolution of the brand’s music-led creative and reinforcing its focus on confidence, movement, and self-expression. Airing during Music’s Biggest Night, the high-energy spot reimagines...
U.S. – Elon Musk has consolidated his AI and space ventures after SpaceX acquired xAI, merging the rocket-and-satellite company with the Grok chatbot developer in a transaction reportedly valuing the combined group at more than US$1 trillion. The major deal was announced on Monday in a statement by Elon...
U.S. – Global bubble tea brand Gong cha has unveiled “Gong cha 2.0”, a sweeping digital and operational overhaul designed to boost franchisee profitability through advanced automation and modernised store designs. The initiative aims to scale efficiency by integrating “Super Wu”...
Singapore – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club to spotlight its Signature CIO Funds across 12 markets. Built on the bank’s long-standing relationship with the 2025 Premier League champions, the campaign...
Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets. Effective January 2026, the agency manages strategy, planning, and performance optimisation...
“Wonderfully Unordinary” is intended to resonate with a younger generation by emphasising that individuals perceive and shape the world differently, and that self-expression plays a central role in that process.
Unlike traditional social listening tools that primarily focus on trend visibility, the Trend Intelligence Platform converts real-time signals into brand-safe, audience-relevant, activation-ready contextual topics that can be directly applied to media planning and buying.
Singapore – ASUS Republic of Gamers (ROG) has entered into a global esports partnership with DRX, under which ROG will serve as the organisation’s official gaming hardware partner for the next two years. As part of the collaboration, ROG and DRX will also work on global content initiatives, behind-the-scenes...
Hong Kong – Advertisements created using generative AI tools deliver click-through rates comparable to those produced by humans, according to a study by advertising technology firm Taboola. The research was also conducted in collaboration with academics from Harvard University, Columbia University, Carnegie...
Galetti said the restructuring reflects efforts first outlined in October to simplify Amazon’s organisational structure and reduce internal complexity.
