Category: Global
United Kingdom – Jung von Matt has unveiled a global brand campaign celebrating the latest design collaboration between MINI and British fashion designer Paul Smith. The campaign is translating Smith’s renowned “classic with a twist” philosophy into an immersive, design-led narrative that bridges automotive...
Singapore – Agoda and Mastercard have launched a modular travel redemption infrastructure designed to help banks modernise loyalty programmes and enhance cardholder value through experience-led rewards. The collaboration integrates Agoda’s global travel inventory into Mastercard’s Global Redemption Suite,...
Under the agreement, PUMA will design and supply team kit and apparel focused on performance and fan engagement. The collaboration also includes replica and lifestyle collections aimed at extending the McLaren Racing brand beyond the track.
Singapore – Twilio and AEG have expanded their relationship through a new multi-year strategic partnership aimed at personalising fan engagement across ticketing, sports, and live entertainment. Under the agreement, Twilio’s customer engagement technology will be implemented across Crypto.com Arena,...
Japan – Netflix has announced a strategic partnership with acclaimed animation studio MAPPA Co., Ltd. (MAPPA) to co-develop a slate of original anime titles that will premiere exclusively on Netflix worldwide. The collaboration will see the two companies working together on projects with a global focus,...
Hong Kong – FC Barcelona has taken an equity stake in Barcelona-based start-up Scircle through Barça Innovation Hub (BIHUB) as the club explores new brand innovations using AI-powered fragrance creation. The move marks FC Barcelona’s latest effort to apply emerging technologies to its brand and fan engagement...
California, United States – inDrive has launched inDrive Ads, a new global advertising platform designed to diversify revenue while keeping fares affordable for riders and commissions low for drivers. Now live across inDrive’s top 20 countries and reaching the majority of its monthly active users in...
Singapore – OpenAI has recently announced the global rollout of ChatGPT Go, a low-tier subscription for its AI chatbot service. The launch is accompanied by ads testing in the free and Go versions of ChatGPT for users in the US. In its announcement, OpenAI said the introduction of ads would help make...
California, United States – Gap Inc. has created a new chief entertainment officer role, appointing Pam Kaufman as executive vice president to lead the company’s expanding entertainment, content, and licensing strategy. Effective 2 February, Kaufman will report to Gap Inc. president and chief executive...
According to the company, the solution can continuously generate a broad and evolving set of virtual personas that reflect diverse sei-katsu-sha types across more than 20 countries and over 30 languages.
