Singapore – Global B2B marketing specialist Fifth Ring is expanding its senior leadership team with the creation of a new role as the company structures itself to focus on significant growth in the coming year.
For this, Jennifer Maclennan, who has been an integral part of Fifth Ring for the last eight years, has been promoted to the newly formed role of group managing director.
In her tenure at Fifth Ring, she has held various senior positions, most recently as regional director for Europe, which has seen her perform a pivotal role in delivering key strategic initiatives, leading an ambitious recruitment process, expanding business operations, building strong client relations, and delivering exceptional results for the business.
Speaking on her new role, Jennifer said, “I am truly honoured to take on this exciting new role and continue my journey with Fifth Ring. Being part of this incredible team and contributing to a company I have so much passion for has been a highly rewarding experience.”
She added, “In my new role, I will continue to maintain and enhance positive client relationships, whilst taking on new operational challenges and ensuring Fifth Ring owns the space in global B2B marketing. Together with Ian, Steve and our Regional Directors, Debbie Ho in Asia and Todd Gregory in America, I look forward to growing the company and supporting our talented team to build on the strong foundation and positive momentum we have created.”
Fifth Ring, which has offices in Singapore and Houston, created the role to support its significant growth trajectory and to accelerate further expansion. In this new role, Jennifer will take overall responsibility for all operational activities and support sustained growth and continued expansion into new markets.
With this move, Fifth Ring founder Ian Ord will focus on global revenue growth, international expansion, and acquisitions, and Steve Milne, group director of strategy, will take overall responsibility for brand projects and strategy for clients on a global basis.
Meanwhile, Ord commented, “We’ve enjoyed spectacular growth over the past few years, and as our business becomes more complex, we recognised the need to expand our senior team. Jennifer’s promotion will increase our leadership bandwidth, ensuring we can continue building on our success. We are excited about the trajectory of the business and the opportunities that affords us to attract new talent and further diversify our client portfolio. We are committed to international expansion, both organically and through further acquisitions.”
In addition to group managing director, Jennifer will also continue her Board role with Business Branding Network (BBN) helping to drive a more powerful, unified B2B agency partnership around the world.
